Do you have the entrepreneurial bug but don’t know where to start?

My advice is to follow your passions. What are the things in your life that make you wake up in the morning and smile? If you’re not sure what they are, or if you’re having trouble fitting the passion with the business, take some time for introspection. Get away from it all! Spend some time alone so you can think deeply about it. ...more

Share the Spotlight

At a recent company meeting I realized only the department heads took center stage. And yes, that is generally how large company meetings run, but face it: People just stop listening after so many PowerPoint slides. ...more

A mother’s work is never done

It is every mom’s wish to have happy, healthy and well cared for children, but sometimes in the pursuit of perfection, we forget to slow down. With endless days filled with meetings, luncheons, doctor’s appointments and kids’ activities, it’s hard to cram everything I do into a 24-hour period. It is no wonder working moms feel overwhelmed. ...more

Turn part-time passions into full-time gigs

In the second step of the Real You Process, we explore your passions—the things that make your heart sing. Something that makes you smile each and every day. Maybe you love working with children, you're an excellent writer or you have a killer voice that you haven't used in awhile. We all have passions and talents that have been pushed aside because life got in the way. But that shouldn't be an excuse. ...more

Increase you visibility, be an expert

You're already an expert! The dictionary definition of an expert is: • adept: having or showing knowledge and skill and aptitude; "adept in handicrafts"; ";an adept juggler"; "an expert job";"a good mechanic"; • a person with special knowledge or ability who performs skillfully ...more

Fight the recession as a team.

Stress levels are on the rise. And we know that during times of pressure and stress, men isolate and women connect. In some of the saddest cases, the distress and fear of failure, layoffs and social isolation have led to heart attacks, strokes and even suicides. Literally, the financial crisis is breaking hearts, according to ...more

Family Votes: Was $100k/sec worth it for Super Bowl ads

Usually, I do my Super Bowl ad rating, with my marketing-to-women hat on, by myself, but this time I wanted to see how effective the ads were with a variety of voters. I pulled together my own team to help with the rating of the spots: sons, ages 12, 14 and 17, and my daughter and her friend, both 15, and my husband and I. Call us the family room focus group. Each voter received three possible votes per spot: thumbs down, thumbs up or big smile. Thumbs up meant the spot was clever or amusing, but didn’t make a smile stick. For a smile to stick, that was the biggest compliment. ...more

Maximize Marketing Dollars

In the business and service industry you always hear the saying, “The customer is always right.” But you have to remember just who your audience is. Not everyone is going to love your product or service. Those people are not your target audience, so don’t waste your time and dollars trying to win them over. Get to know your brand believers and what they expect from you. How? ...more

The decision of a lifetime...

Torn between two loves, the comfort of having a job and being happy. In this situation, I always say happiness comes first. One of my favorite realisms is: You never have to stay in a bad situation. It can apply to any situation and carries a lot of power. ...more