Can Your Audience Relate to Your Brand?

Do you want your brand to evoke an emotion when people hear its name? When people connect with your brand, they may not only buy it, they might also advocate for it! Here are some great tips on making your brand seem more human....more

10 Ways to Express Your Gratitude to Clients and Colleagues

Gratitude is a worthwhile daily practice.  The words “thank you” are so simple to say and can have such a huge impact on others.  There is no better time than now to tell people you’re grateful for that they matter to you and have made a difference.  With Thanksgiving and the holiday season on the way, opportunities abound to express your sentiments of gratitude. First, make a list of all the people you are most grateful for. These are all the people you are glad to have in your life.  ...more
Great article, thank you!  I will be sharing with my friends.more

Relationship Marketing: A Tale of a Brand & Consumer Engagement

Relationship marketing is the new wave of social media marketing that engages people on a deeper level than ever before....more

Relationship Marketing to Score BIG in 2012

Relationship marketing is the new kid on the block in this article Bob Speyer from Web Success Team explains why Nothing is more appreciated and respected in business than a referral. It shows confidence in your brand, hands on experience and the ability to connect with people. It is the bi-product of a successful business–customer relationship. In today’s competitive business climate and the growing influence of the Internet to affect decision making, the marketing paradigm has changed. ...more