What happens when an advertisement does more than promote a product or service? In the case of "Women Should" ad by Ogilvy & Mather, it created quite a stir. The ad in question was a campaign used by UN Women to illustrate how sexism is global as a result of searching key words on Google....more
Keywords might seem basic, but many people still don’t know what to do with them, let alone how to use them well. For a word that has “key” in it, it really can lock you out of some great opportunities if not used properly. Avoid this pitfall by educating yourself on some common misuses of keywords in SEO....more
On Tuesday Facebook announced another big change, but perhaps, for once, we are actually pleased with it! Upon exploration of this new feature, we are quite pleased with it and ready to share how it can benefit all Facebook users....more
Those aggressive efforts toward your business goals are working for you.You know your purpose, and are determined to make that mark.Additionally, strong desires for change, be it a new home or job, represent your inner restlessness, for you’re on a search.Be kind to those that may judge you; and see change as not stable or reliable, however, as a resource to your future.Opposing Energies: Ambition vs. emotion, selfishness, stubbornness....more
Google announced the +1 button, describing it as a recommendation system for search. Google said, "Your +1's can help friends, contacts, and others on the web find the best stuff when they search."
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