Want to turn your 404 error page into a marketing opportunity? In this article Web Success Team's Bob Speyer and Alison Brown tell you how.No one wants to lose sales or lead opportunities once a prospective customer lands on your website. If you have broken links or error pages, visitors may downgrade your website and leave. Your site may also need a search engine optimization (SEO) overhaul. When viewers see a 404 error page, this is your opportunity to turn a negative into a positive. Read more >