How to Create & Maintain a Facebook Fan Page

A Facebook fan page can be a great tool for your business, personality or endeavor.  It serves as a fun way to update interested parties about what’s new and what’s news and is especially effective since so many people are already turning to Facebook as a means of staying connected. Before you create a Fan Page, make sure this is the right option for you.  Sometimes people confuse Facebook fan pages and groups.  I’ve ...more

Small Biz & Social Media - Are We Selling or Telling?

  What’s the real scoop on the usage and effectiveness of social media for small business?  Between information from a couple of recent research reports and real life scenarios, it seems small biz is using social media primarily for telling—not selling. ...more

Social Media - The Harder You Work, The Luckier You'll Be

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Seems like the only way to get rich quick is to concoct a get rich quick scheme.  Even then ...more

A Niche and A Pitch - Two Keys for Biz Success Online and Off

It was a great Italian restaurant, tucked in an end unit of a scruffy strip mall.  Every night, the tiny establishment was packed with the loyal patrons who indulged on great eats in close quarters.  Eventually the owner found a sleek, stand alone building on a busy corner and moved the restaurant to welcome the throngs. Within a year, that great Italian restaurant was closed for business...forever. ...more

Do You Need a Facebook Group or Fan/Brand Page?

Do You Need a Facebook Group or Fan/Brand Page? ...more

Small Biz Big Time is In "Suburban Turmoil!" Interview with Lindsay Ferrier

The Blogher community knows Lindsay Ferrier of "Suburban Turmoil" for her insightful, witty posts about motherhood in suburbia.  For years, countless numbers of us have been logging on daily to read of her adventures with children and cheeseburgers--among other things! ...more

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