Effective Marketing on a Shoestring: Part ONE

A lot of the marketing principles that I teach in my books and on this blog were learned PRE-internet.That's not to say these principles aren't up-to-date. They're principles,  not techniques... and therefore don't have a shelf life.I'm interested... as I'm sure YOU are... in social media, SEO, tweeting about like a twit and all ;-) Great tools and techniques for getting your message to the right people....more

Why Your Business Needs A Marketing Calendar

Having a plan of action is a necessity when planning your social media marketing.  It makes sense to know what’s coming up next instead of scrambling to throw something together.  You’ll be more effective at engaging with your followers if you have a well thought out campaign....more

Share the Joy and Pay It Forward: Support Your Social Networks!

'Tis the Season... while we're busy blogging, reading blogs, cooking, and blogging some more, taking a few minutes each day to promote our favorite bloggers can give a significant boost to their own holiday cheer!Here's what I try to do in order to promote my fellow bloggers, and my own blogs... it's all about The Power of Five:...more

Step-by-Step Guide for Writing Sales Brochure Copy

Sometimes it's hard to know where to start when you are writing your brochure. Following these steps, though, will help you to write a brochure that will grab people's attention and showcase your business in the best way. List the Features of Your Products and Services Before you actually write any copy for your sales brochure, you need to think about what you have to offer. Write down the great features of your products and services.  ...more

How to Get a Killer Website

If you feel overwhelmed even thinking about starting or improving your website, you’re not alone. The new frontier of online media may seem intimidating, but with a little information you will find that getting a killer website is simple. A good design is not necessarily the flashiest, coolest looking website, it is one that is simple to use and works effectively for the end user.  Whether you’re starting from scratch or just need a redesign, the first step in getting a killer website is always the same:  Step 1: Know Your Business  ...more

Six Warning Signs Your “Social Media Expert” Might Be a Fake!

Growing your business online makes smart business sense these days. Learning how to do it right the first time is critical. There are many people out there who claim to be "Social Media Experts." And they charge some pretty nice fees to "coach" people to improve their online marketability. I also think there are many people out there trying to be "helpful," but have no clue of how to extend strategic help! ...more

Need a Website But Don’t Have the Money? Marketing for Small and Local Businesses

More and more businesses are signing on to the Internet bandwagon. These days if you don’t have a website, you’re missing out on one of the biggest markets in the U.S. However, building and marketing a website takes time, money and a lot of effort, especially if you are competing with big name companies. So how can local businesses on a budget compete with large consumer sites? ...more

Crazy Week...

This week has been absolutely crazy!  And by "week" I mean from Wednesday of last week to yesterday.  Because I work for myself, I don't have the same "structured" week that 9 to 5'ers do.  My "tech" guy and I get together on the weekends to work on my sites when we're both free.  I also meet up with people on the weekends for a lunch or a cocktail that are potential clients, etc.  I try to leave all of my free time for networking.  ...more

Can Twitter Give You an Edge in this Economy?

Twitter, Facebook.....these social media tools are becoming more of a business basic for promoting and marketing a small business.  I am doing more than talking about new media tools to promote and market small business.  I'm using several of these free communication tools to stay connected during the business day. ...more

How to stand out in a crowd of 6 million

With more than 6 million people in the world, everyone is looking for a way to stand out. One of the easiest ways to stand out is to create your unique competitive advantage. And the best way to find and build your advantage is to create your personal brand. Beginning this process can sometimes be overwhelming. So, as complex individuals with multiple passions and aspects to our lives, where do you start? ...more