7 B2B Content Marketing Questions to Answer Before Creating Your First Piece of Content

It’s no secret that the landscape of marketing has gone from outbound messaging to inbound tactics, also known as content marketing. Because of this shift, the constant need for content has opened up - especially for B2B marketers....more

Social Media: How To Stay On Top Of Your Competition

If listening is one of the most important things your small business can do with social media, you should definitely be listening to what your competitors are up to....more

Does My Small Business REALLY Need Social Media? 3 Myths Busted

You own a small business. Your customers love your product or service, and they tell their friends, so why should you mess with social media?...more

Effective Marketing on a Shoestring: Part ONE

A lot of the marketing principles that I teach in my books and on this blog were learned PRE-internet.That's not to say these principles aren't up-to-date. They're principles,  not techniques... and therefore don't have a shelf life.I'm interested... as I'm sure YOU are... in social media, SEO, tweeting about like a twit and all ;-) Great tools and techniques for getting your message to the right people....more

Why Your Business Needs A Marketing Calendar

Having a plan of action is a necessity when planning your social media marketing.  It makes sense to know what’s coming up next instead of scrambling to throw something together.  You’ll be more effective at engaging with your followers if you have a well thought out campaign....more

Share the Joy and Pay It Forward: Support Your Social Networks!

'Tis the Season... while we're busy blogging, reading blogs, cooking, and blogging some more, taking a few minutes each day to promote our favorite bloggers can give a significant boost to their own holiday cheer!Here's what I try to do in order to promote my fellow bloggers, and my own blogs... it's all about The Power of Five:...more

Step-by-Step Guide for Writing Sales Brochure Copy

Sometimes it's hard to know where to start when you are writing your brochure. Following these steps, though, will help you to write a brochure that will grab people's attention and showcase your business in the best way. List the Features of Your Products and Services Before you actually write any copy for your sales brochure, you need to think about what you have to offer. Write down the great features of your products and services.  ...more

How to Get a Killer Website

If you feel overwhelmed even thinking about starting or improving your website, you’re not alone. The new frontier of online media may seem intimidating, but with a little information you will find that getting a killer website is simple. A good design is not necessarily the flashiest, coolest looking website, it is one that is simple to use and works effectively for the end user.  Whether you’re starting from scratch or just need a redesign, the first step in getting a killer website is always the same:  Step 1: Know Your Business  ...more

Six Warning Signs Your “Social Media Expert” Might Be a Fake!

Growing your business online makes smart business sense these days. Learning how to do it right the first time is critical. There are many people out there who claim to be "Social Media Experts." And they charge some pretty nice fees to "coach" people to improve their online marketability. I also think there are many people out there trying to be "helpful," but have no clue of how to extend strategic help! ...more