I spoke recently at an event for master coaches that was unlike any other I've attended as a speaker. Rather than take an instructive or consultative role like I do with companies, I was simply required me to "start a conversation" about social media. This unusual approach afforded me an opportunity to take a step back from an evangelizing role of social media and to take more of an objective look at it.
On Monday, August 10 Search Engine Strategies and Search Engine Watch kicked off their 11th annual Search Engine Strategies conference in San Jose, California. The three-day conference opened and closed with two training days on Monday and Friday. There were over 70 sessions, covering a wide spectrum of Internet marketing industry including Pay-Per Click, Search Engine Optimization, duplicate content, social media, link building, and video optimization to name a few. This massive conference also included a two-day expo floor with over a hundred companies.