I must have looked alarmed and concerned. I think that is why she walked up to me and said, "Please help us." She told me this was her daughter and explained to me that her little girl was very sick with cancer. She said that she went to get the little girl her medicine at the pharmacy, but she didn’t have enough money to purchase the pills. She said that she had almost enough money to get the “life saving medicine,” so she needed my money and my help.
The marketer in me loves social media tools and their ability to find segments of consumers ripe for the picking, er, for "targeted product messaging". As a blogger, I use Twitter, Facebook and associated techniques to publicize the crap I write to those most likely to care or laugh (i.e....more