Retargeting: Here’s Why Products Seem to Follow You on Social

Although consumers are increasingly savvy when it comes to shopping and surfing online, it can still be off-putting to see the pair of sneakers you were just checking out on Amazon pop up in your Facebook News Feed moments later. From the retailer’s point of view, however, retargeting is a crucial element for keeping consumers’ attention. And does it actually create a better experience for consumers online? Let’s find out!Why are my dream sneakers following me?...more

Communicating in Little Boxes

By Lisa Gerardy, Faculty Member at American Public UniversityWhen we communicate, identifying the audience is very important. The perceived audience can change the way a message is delivered, both in writing and in verbal communication.  As a college professor I see examples of this all the time; if a student is writing an essay geared towards kids, he or she may use a kinder voice, but if the student pictures a stern professor, he or she will likely be more formal. ...more

You Will Miss the Target if Your Aim is Off

Even if you're the best shot in the world, you will miss every shot you take if your aim is off. You can't hit the target until it is clearly in your sights. We understand this when we think of archery or the gun range but we don't always draw the same wise conclusion when we talk about targeting our audience. Why should you target your audience wisely? Because YOUR audience is waiting for you and you may be in the wrong room....more

3 Essential Steps To Building Your Small Business Website

When planning your first small business website, there are three essential questions you should ask yourself: Who is your target audience?How will your target audience find you?How will you convert your visitors into sales? ...more

Blogging: Mission, Vision, Rosemary and Thyme.

 Well, hello there fellow BlogHer blogger!  How are you?  Keeping well, I hope. I wanted to talk to you today about your blog, which is really an artful way for me to steal all your good ideas and use them on my blog.  I'm tricky like that. But not really.  After all, this social media thing is about the dialog, right?  (Just nod and agree.  Thank you.) ...more
 @Just Linda Hear, hear, ladies!!more

Does Your Brand Stand Out from the Competition?

Web Success Team contributor Justin Delos Reyes discusses separating your brand from the competition on social media platforms like Facebook and Twitter. ...more

Top Reasons Why Your Company Needs Brand Ambassadors

By Justin Delos Reyes – Web Success Team...more

Maximize Marketing Dollars

In the business and service industry you always hear the saying, “The customer is always right.” But you have to remember just who your audience is. Not everyone is going to love your product or service. Those people are not your target audience, so don’t waste your time and dollars trying to win them over. Get to know your brand believers and what they expect from you. How? ...more