It happens. An story idea I thought was important and I did the work on is blocked by a Force Divine that is yelping at me at a high rate of speed, “You gotta do this, not that.” And I say “I can’t, looky I really worked on this…” and the Force Divine says, “Save it for next week, kid. We got business here.” And I say “Yeah, but…” and I am lost before I pronounced the “t” in but.  So this is free form and we’ll see where it takes us.

When a business messes up we expect an apology. Sometimes we demand one. Then we choose whether to accept or reject it. Often we grade the business apology. Was it sincere? Was it sincere enough?  Why do we care so much whether a business apologizes to us?  Does it really change things?