Switching your desktop site onto a mobile device is one of the biggest moves companies are making everywhere. Embracing mobile is one of the fastest growing segments in the web world, and if done correctly, could be extremely beneficial and profitable to your company. The mobile system is so diverse with various browsers, screen sizes, connections etc— it’s a major change, and one that your site needs to prep for. To master this viral shift, we’ve listed a few tips to keep in mind when making your site mobile friendly: ...more
Visitors come and visitors go, but rarely do they leave without forming an opinion or making a decision. It’s the first impression of your website that’s your foot in the cyber-door. The most important component in putting your best foot forward is to make that lasting impression to motivate them to contact you and take it to the next level in the sales cycle. ...more
The goal of any website is to engage the visitor, give him a positive first impression, and motivate him to learn more. Unfortunately, sometimes the opposite effect takes place. Many websites overpower the viewer with clashing colors, distracting flash videos, inappropriate music, and much more. People react to clarity, organization, benefits, overall composition and readability. They are focused on their needs and search accordingly. Anything distracting is annoying and gives them a reason to leave — so don’t give them that “excuse.” ...more
For many of us, the word "date" reminds us of nervous high-school moments, our first dinner with our eventual mate, that first time after a divorce we agreed to have a drink with someone new. But almost all of us have had dates we call "bad." But what about those that go beyond bad?...more
I frequently see young fledging artists and businesses using Flash to make a fancy- looking website thinking it will allow them to play in the big leagues, and set them apart from your average upstart. But this strategy is like playing in a beautiful stadium with no-one in the audience.Here’s some reasons why that can be a Very Bad Idea:1) Flash is hard to properly optimize for search engines. While there have been some advances by the search engines in this area, you will not be able to optimize your site in the depth and detail that you can an HTML site....more
If you feel overwhelmed even thinking about starting or improving
your website, you’re not alone. The new frontier of online media may
seem intimidating, but with a little information you will find that
getting a killer website is simple. A good design is not necessarily
the flashiest, coolest looking website, it is one that is simple to use
and works effectively for the end user.
Whether you’re starting from scratch or just need a redesign, the first step in getting a killer website is always the same:
Step 1: Know Your Business
Yesterday I received an e-mail from Smith & Hawken that they were closing. Through the years I have spent a lot of time browsing their brick and mortar store in Edina, Minnesota. When we wanted to buy a special anniversary gift for my parents 50th Anniversay the first website I checked was Smith & Hawken. We chose for their gift a plant a month for a year. The customer service was phenomenal!
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