Wyoming State Libraries have unveiled their new advertising campaign, the purpose of which, of course, is to drive more users into the library. Their stated purpose is to have people experience the "WOW!" factor through the library. I am not 100% certain what wow-factor is, but as we are facing down flu season, I'm hoping it's not contagious. Let's see what they say: That "WOW!" factor is what we want people to take away from this campaign. We want them to realize: "There is something for me at the library, and I can grow, explore and wonder." Well, I can get behind that. But what's caused some controversy is one of the images they are using in this campaign.