FYI: PW's Who's Got Pull in the Publishing Twitterverse
By Nordette Adams on May 11, 2010
Publishers Weekly has posted a list of who in publishing is powerful on Twitter and includes insights on how Twitter can work for writers.
Nearly a year ago, PW looked at a handful of indie presses and major imprints to gauge their use of Twitter. The piece showed most imprints had a few thousand followers, and that some savvy indies were more adept at using the social networking service than the big houses. The story ran at a time when the industry was grappling with what exactly to do with—and on—the social networking service. Is it for publicizing books? Cultivating brands? A province for authors? For marketers? And, most importantly, can you actually use it to sell books?
Although there are many in the industry who still feel Twitter is more of a time-suck than anything else, some continue to find ways to promote themselves and their books through the site. The key, said those who've become publishing names on Twitter, is talking to people—not at them.
... While Twitter is clearly a platform for authors who can gain fans by lifting the veil on their process and their life, it isn't for selling books directly. In fact, the sales approach is one thing that doesn't work. As Rados explained, on Twitter it's extremely important to be genuine. 'Be the assistant in the marketing department. Be the digital director.' Then she added: 'You can't fake it on Twitter.'
Read more at Publishers Weekly Do you follow any of these people? Is this list helpful? Are you on Twitter and do you use it as part of writing platform or simply to socialize?
On a side note, I'm wondering why there are no links in this article? Odd for a piece about the Net.
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