Goal: Kick Women's Sports to Prime Time

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(Ed. Note: Instead of filling newscasts and papers with details about the prolonged NBA and NFL lockouts, sports editors might want to consider more coverage of...sports! How about Michelle Wie in the Ladies Professional Golf Association Tour? Or perhaps highlights of the Women's National Basketball Association All-Star game? The WWC proved there's an audience for women's sports. Now media execs just need to deliver the goods. ~js)

Goal: Kick Women's Sports to Prime Time News | Womens eNews

The Women's World Cup riveted fans and garnered major coverage in newspapers and Web sites. Make no mistake. This media attention to women's sports is not the norm. Female athletes still only make up 8 percent of the sports pages.. . .

The president's tweet, millions of TV viewers, serious and prolonged public interest, front-page coverage in mainstream major news outlets and the highest rating for a women's sports event in the history of broadcaster ESPN all made Sunday's match between the United States' and Japan's women's soccer teams a high-water mark for women's sports.

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