Golf Digest Sinks Into Sexist Sandtrap with Paulina Gretzky Cover
By Dawn Sticklen on May 16, 2014
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*The following post originally appeared on my personal blog, "Beyond Lipstick and Petticoats: A Site Celebrating Women"*
My boys love the game of golf. They love the lingo: “Hey, Mom, have you seen my balls?” “Dad, I need a stiffer shaft.” (Get your minds out of the gutter – that is legitimate golfing terminology. The boys use these terms when discussing their equipment. Their golf equipment. Geesh.) They love the Golf Channel and Holly Sonders. They love the 19th hole. And, of course, they love playing round after round with the other fine gentlemen who frequent the local golf course.
Like the good mom I am, I, too, have grown to appreciate the finer points of golf – such as enjoying a glass of wine along with appetizers while seated on the golf course veranda watching the boys practice nearby and offering up a silent prayer of gratitude over the fact that I never have to discuss their wardrobe choices whenever they head out to the course in their club-approved attire of golf slacks and polos.
I even attended a practice round at the 2012 Ryder Cup in Chicago.
My knowledge of all things golf increases daily. For instance, I have learned that one son’s favorite golfer is Tiger while the other one has had his tweets re-tweeted by golf pro Dustin Johnson.
Which leads me to today’s topic.
What the heck was Golf Digest thinking when they put Paulina Gretzky – Dustin Johnson’s fiancé – on this month’s cover?
Image via Golf Digest
Yes, she’s gorgeous and her dad is hockey legend Wayne Gretzky. Also, I’m sure she’s a great girl. But, people, she’s not a golfer. At least former college golf standout Holly Sonders works in the industry (the popular Golf Channel personality appeared on the cover of Golf Digest in May 2013). To make things worse, Golf Digest decided to use pictures of Gretzky in white Capri leggings and a sports bra for its May issue. Because every golf course accepts sports bras and leggings as appropriate golfing attire.
No, actually, the bra top is there because sex sells and Golf Digest – the country’s leading golf publication – has stooped to selling sex instead of information about the game of golf.
So, why all the controversy?
Because there are plenty of women golfers who actually play golf for a living and are much more deserving of gracing the cover of a magazine whose main objective is to disseminate information about the sport than some guy’s pretty girlfriend with cleavage in a halter top.
Over 450 women belong to the LPGA – the longest continuing women’s professional sports organization in the United States – and, to date, LPGA players have only appeared solo on the cover of Golf Digest eleven times since 1969. The most recent cover featuring an LPGA player was with Lorena Ochoa back in August 2008.
I realize that the magazine wants to sell issues. I also know that magazines – Golf Digest included – often use models and celebrities to attract readers. But to feature a scantily-clad woman whose only connection to the sport is the fact that she is engaged to a professional golfer is like putting me on the cover of Broadway magazine just because I saw Wicked last March. (Although, I WOULD make a great Elsa in Disney’s upcoming Broadway production of Frozen. I can really belt out those high notes in “Let it Go”. Watch out, Idina Menzel.)
Yes, featuring Paulina Gretzky on the cover of Golf Digest will bring recognition to the magazine. And I’m sure my boys will spend plenty of time examining Gretzky’s cleavage grip. But that’s not what results in gaining subscribers for the long run. Because, the truth is, if men just want a magazine that shows women in bikinis there are plenty of others to choose from. Putting Gretzky on the cover and attempting to justify the decision as anything other than a gratuitous sales ploy is insulting to our intelligence. For the most part, Golf Digest subscribers actually want to read about golf. The boys who pick up the Gretzky issue at the newsstand will be “one and done” – not dedicated golf enthusiasts eager to learn how to fix their slice or break 80 on their next round out on the links.
And as for women golfers? Well, I doubt the magazine will enjoy an increase in female subscribers for quite some time after this blatant display of sexism. Which is really too bad because one of the great things about golf is the fact that it is a game that both men and women, young and old, can play and compete in together.
So, I’ve had my rant. Now it’s your turn. What do you think? Have you heard about the Paulina Gretzky cover? Do you find Golf Digest’s decision to put her on its cover offensive? What do you think about the magazine industry’s penchant for employing underhanded techniques in an effort to sell more issues at the newsstand? Is there a problem – and, if so, is there a solution? Keep the discussion going in the comments section below!
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