Google+ is NOT the Big Bad Wolf, so don’t be afraid
By kbeasley on July 14, 2014
When you really give Google+ an opportunity, you will see that there’s nothing to be afraid of from the social media network. I’ve been reading a number of articles and blog post by different people “explaining” how Google+ is a ghost town that you should not waste your time on. Critics further claim that Google+ is only for tech people on the website and there’s no one to connect with on Google+.
Well, I would like to say that Google+ is NOT a ghost town! G+ is saturated with many different types of people from various backgrounds and industries - not just “tech people.” Furthermore, what’s wrong with meeting new people? It’s a great way to build your circle of influence. As a matter of fact, I met my new joint venture partner via Google+ and formed a new business called PitchSavvy.
Why am I on Google+?
Personally, I have made virtually friends all over the world. I’ve met many of them in person; even stayed in their homes. Google+ has been a great way to meet new people who have the same interests in life that I do. I even had the opportunity to spend almost a month in Australia with virtual friends.
As a business, I’ve been able to grow my visibility so much so that it has spilled over onto other social media networks. The overage to other networks has increased my visibility to where I’ve gained new customers (one a 5 figure annual contract starting it’s third year).
Google+ has afforded me opportunities that I haven’t experienced on other social media networks such as…
- Participated in a Google+ Hangout with President Obama via news station KRNV out of Reno, NV. Oh yeah, I’m based in Kansas City, MO. It was hosted by newscaster Melissa Carlson.
- Met many celebrities via Google+ Hangouts on Air (HOA) with FOX 11 LA newscasters, Maria Quiban and Tony McEwing. Some have been almost the full cast of the hit TV series Scandal and Walking Dead, Mike Tyson, LaToya Jackson, Chaka Khan and Kevin Bacon. Yep THE Kevin Bacon and so I’m 1 degree separated from him.
- Started a weekly news segment for KRNV about social media and technology that airs live on TV and integrates an HOA. It’s also hosted by Melissa Carlson as a daily interactive live TV newscast.
- Earned 2 regional Emmy awards because I was a social media contributor for Michelle Li’s HOAs.
My goal in sharing this information is not to brag, it is to show you the possibilities that you can create on Google+. It’s up to you what you make of Google+ and remember that Facebook wasn’t at the level it is today. It’s at least 5 years older than Google+ and yet, there are comparisons between the two. Think about that.
What are a few personal reasons why you would want to be on Google+?
Let me begin by sharing why you may want to be on Google+ from the personal standpoint. Just so you know, I’m still working on my family joining me on Google+. However, I have 2 of my 5 siblings who have at least joined Google+. Here are my personal reasons…
- Free way to have virtual family get togethers using Hangouts.
- Connect with new people who have similar interest.
- Join community groups that center on your favorite hobbies.
- Find assistance with technical issues you may experience.
- Better friend management.
- Mobile app is more integrated and user friendly compared to other social media networks.
- Access to download your personal data at anytime.
- The Best thing: Google+ listens to user feedback and a source for improvements.
How can Google+ help me with my business visibility?
Now let’s take a look at how Google+ can help your business. When you use a business regular or local page on Google+, it gives you a way to connect with target customers and get great search engine results.
A Google+ regular business page allows you to do a number of things that can connect you to your target market, host hangout/hangout on air, and build your business brand. When it comes to a Google+ local business page, you have the same options, along with establishing yourself on Google.com as a business location offline.
Here are additional reasons why you need to be on Google+ for your business...
- SEO (search engine optimization) is great because post on Google+ are automatically integrated into Google.com.
- Position your branding through video marketing via Hangouts on Air that record to YouTube.
- Connecting with mentors, peers and your target market directly.
- Build your own community to connect with others interested in your industry and ready to share knowledge.
- Create a niche to share knowledge via your business to help build your brand and draw in your target market.
In case you are not on Google+ yet, I thought you might like a few helpful links to get started:
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