Google or Amazon
By CherCunningham on December 26, 2012
When I have a question I want a quick answer to - or want someone else to solve (like a plumber) - I go to Google.
I trust the Google oracle with definitions, turkey cooking times, images, history, facts.
When I have a deep question, I often find myself on Amazon. I want the step-by-step solution and the reason behind it? I want a book. With Kindle lighting up the sky in its meteoric explosion, chances are I want an e-book.
Making the 99 cent investment in a short book with all the answers I need is a no-brainer for me. Sure sometimes the book is free, sometimes I go as high as 7.99. But the rewards are beyond that value.
So I got wondering. Is facebook really Google's biggest competition? Yes people visit every day. And spend a lot of time there. BUT - do we go their for answers? or distraction? or connection?
Once I have done my research I will often seek confirmation from my network. Sometimes I will go to facebook to ask for input on a book I want to buy from Amazon! But as a go-to place for data? Not facebook.
As information gets more and more available, why pay? you may wonder. Because a book is distilled, digested and fast. If I find a book that has the solution laid out, why waste time on research?
Article marketing used to be - and still can be - a huge source of notoriety. But kindle? Hmm... the gears are turning.
BJ, of course, is my first client/friend that I am promoting with Kindle as I learn. Juanita though? She can teach you how to modify Husqvarna embroidery patterns, create your own unique embroidery and use all kinds of crazy embroidery thread. A market of about 50,000 - world wide. In town? about 20. Should we market locally or world wide? No-brainer again right. This is the ultimate vertical niche. And chance are - we can find them online and set her up as the expert - after all... she wrote the book on this.... well she is writing the book on this.
We are building a free marketing hourglass with Kindle and a monthly freebie plus email newsletter as the starting point. I am excited to get started.
How do you feel about free e-books? Have you ever read one? Written one?
More Like This
Recent Posts by CherCunningham
Most Popular on BlogHer
Mom has a lot to check off her list this Summer, and Kellogg's cereal can help her get it done. How will you make the most of your Summer? Check out our blog posts as we share with you inspirational ideas for celebrating the moments of magic that will happen during this activity-filled time of year! PLUS enter for a chance to win as $100 Walmart gift card! Read more
Most Popular on DIY
Recent Comments on DIY
By Joy Sussman