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I’m Siel, an environmental writer and activist who lives in West Hollywood, Calif. I’m BlogHer's Green Section Editor, and I write green LA girl. a p...
 
 
 
 

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A Greener BlogHer '09: Did you notice the eco-changes?

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Did you notice that Blogher '09 was greener than ever this year? The Green Team put in a lot of work to ecofy the conference, despite the constraints of the event being in a huge hotel (the Sheraton's actually a part of the Chicago Green Hotels Initiative (PDF), though if the hotel's seriously interested in going green, the Green Team could make a lot of helpful suggestions!).

And thanks to the growing green marketplace, many of the sponsors too were drawing attention to their greener products (or at least the greenish features of their not-that-green products) -- which meant recycled reusable bags, organic lip balm, and other green or green-tinted shwag.

IMG_7325 by you.

Of course, Bloghers aren't ones to rest on their green laurels -- especially not the Green Team members themselves! Beth Terry of Fake Plastic Fish (with me, above) -- who's both a Blogher contributing editor and a member of the Green Team -- bemoaned all the other good green things that could have been but were not. Thus -- Here's my short list of green successes this year -- plus some ideas for how to improve next year -- and a request for your own ideas:

1. Reusable bags

Pro: The recycled and reusable bags from Blue Avocado were not only cute and green, but also minimizable into a little ball for easy totability! Bloghers will never forget their reusable bags again because they'll always have these smaller-than-an-avocado bags in their purses!

IMG_7341 by you.

Con: If you're like me, you somehow got home with 5 -- yes 5 -- reusable bags. I already had enough reusable bags! Every sponsor likes to give a branded bag out -- but I wonder if there's a way to discourage this practice while still giving sponsors the opportunity to promote their wares.

When a bag full of stuff's handed to me, I not only gain a bag I don't need, but I'm also forced to take on some stuff in the bag that I don't want (at least until I go by the shwag recycling room) because I'm not gonna go through the thing right there and pick stuff out.... I also think people are less likely to say no to the bag full of stuff even if none of the stuff's anything they want. Since we don't know what's in the bags, we're more likely to just take the bag and discover the duds later.... Does anyone have a suggestion for this overbagging, overshwagging problem?

2. Reusable water bottles.

Pro: Blogher '09 was almost completely free of disposable bottled water! And all Bloghers had reusable water bottles to take advantage of the water stations throughout the conference halls.

Con: I didn't actually see many people using these reusable water bottles. In fact, I shared a table with some women from Ketchum during lunch on Saturday -- and they were discussing how they couldn't find the water stations! The stations were actually plentiful -- but often sort of hidden in the back of the rooms so some people didn't see them. That, combined with the fact that each water station had huge stacks of disposable plastic cups next to them, not to mention the fact that sponsors were giving out soda and juice-type drinks everywhere you turned -- meant the reusable water bottles didn't get as much use as I hoped.

How can we encourage reusable bottle use AND make the filtered water station more noticeable in the future? While we're at it, is it possible to encourage reusable cup or bottle use at the cocktail parties too? I know that washing dishes for thousands of people isn't easy, but we did get reusable flatware, glasses, and plates for the meals, which makes me think we can get reusables for the parties too....

What did you think of the greening efforts at Blogher? What went well? What can we do better? Give the BlogHer community your constructive two cents on greening BlogHer '10! I'd love to hear from my fellow Green Leadership Panelists -- Diane MacEachern of Big Green Purse, Jennifer Taggart of the Smart Mama, Sommer Poquette of Green and Clean Mom -- and all the green bloggers I saw at the conference, including Amy Gates at Crunchy Domestic Goddess, Lynn Anne Miller from Organic Mania and Jennae Petersen of Green Your Decor, Kim Wright of

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MC Milker 5 pts

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 Great post Siel!

It was great talking with all my green online buddies at Blogher!

I think we have to start with the premise that if we want a
conference that is way below cost and affordable to many bloggers, we need to
accept that the conference needs sponsors. Either/Or - Either pay $1000 +
dollars the typical cost of a conference or accept, yes embrace
sponsorship.

Jory, Elisa and Lisa have BILLS – this conference is not
free and it’s probably best if it is made clear to all bloggers (over and over
and over) that if the cost to attend stays low then there will have to be
sponsors.

That said, as Blogher grows, more companies will want to
sponsor and the green team, as well as other teams can be asked for more input.

As a long time brand marketer, I’ve attended many, many
trade shows and conferences, including the LOHAS and green expos. SWAG is as
much a part of trade shows across the industry as it is at Blogher.

(Usually it’s just called “samples” though.) The companies
are not trying to give out gifts, they are trying to get Bloggers to try and
possibly write about their products – bloggers are opinion leaders both off and
online.

At most trade shows, people, usually buyers from small to large
stores and/or journalists are all offered small samples of “stuff”, coupons or branded
merchandise. Selected influencers are invited to on and offsite parties where
they may receive larger items…which they take to write about/consider selling
at their store.

That would be a possible model for Blogher – drop the SWAG concept
“Stuff we ALL get”. Provide brands options to offer samples of food/drink or
demos of product at the Expo center. I know the joy of getting a bag full of “stuff”
– it’s fun, but I think we can slowly wean ourselves from this model – let brands
operate the way they do at other trade shows – contact, pre-conference, a
selected group of (influencers) bloggers who they feel are a good fit for their
products – wine and dine them, have quiet moments to talk to them in conference
rooms at the show or offsite or in suites.

Some brands may wish to have open parties where everyone is
invited – that’s fine, but many will choose to have invitation only parties. That
happened this last year with mixed results. I think the key for brands is to
keep a low profile for invitation only parties – reach out to bloggers
individually – the brand should ALREADY have a relationship with bloggers
invited to private events…don’t we keep saying we want them to develop a
relationship with us? That actually opens up opportunities for smaller bloggers
– companies won’t be going after everyone- they will select those most likely
to write about their products – hey non-mommy bloggers – this means you!

Now all of that said, it might be an idea to reach out to a
variety of companies – those that don’t target moms might be interested in
small booth at the (much expanded) Expo center and a private party for THEIR
target market. Then continue to offer more branding opportunities (as was done
for the sessions.)

I think this is a journey – dropping all SWAG next year
doesn’t make sense. Slowly moving toward a different ( actually hybrid) model
does!

Incidentally, I don’t mind more reusable bags- I’ve sworn
off wrapping paper so use them for wrapping presents – introducing my ungreen friends
to the joy of reusable bags.  

MC Milker - The Not-Quite-Crunchy Parent ( http://notquitecrunchyparent.blogspot.com/ )

( http://notquitecrunchyparent.blogspot.com/ )

Diane MacEachern 5 pts

Diane MacEachern www.biggreenpurse.com ( http://www.biggreenpurse.com ) Diane@biggreenpurse.com

As a member of the BlogHer Green Team, I was both thrilled and disappointed by what transpired at the conference. It was a testament to collaborative dialogue that we were able to persuade Pepsi not to hand out bottled water. However, it was very disheartening to arrive at the conference and see Pepsi handing out flavored water instead (it never occurred to the Green Team to talk about ALL of Pepsi's waters...duh!). It was terrific to see the swag bags pared down as much as they were. It was disheartening to see so many BlogHer attendees filling up their bags with the (mostly) junk exhibitors were handing out in the Expo hall. It was somewhat oppressive to see that every single session on the entire agenda was sponsored by a corporation. It was wonderful to see the Green session attended by so many interested and concerned people. This conference started a necessary conversation about values, the environment, personal responsibility and the role BlogHer as an organization can play in setting an example. BlogHer10 can be better - if we pay attention to lessons learned at BlogHer09 and set even higher standards for ourselves, for BlogHer, and for the companies that want to engage us.

VenusStops2 5 pts

I liked getting all the reuseable bags.  I told my mom tonight that now we have no excuse to ever use plastic again.  Tomorrow I'm going to put some in my car so I'm always ready too! 

Someone talked about the bottle we were given, I have to admit it looked like plastic to me and that's why I didn't use it!  What was it made out of?

amygeekgrl 5 pts

I think it is great that there was a green team and appreciate all of the effort you all put into making the conference greener.

I loved the idea of the water stations, but like others mentioned (and from what I heard from others at BlogHer), did not find them to be in obvious places. Maybe people were standing in front of them, I don't know. I can only recall seeing one in the ballroom. However, that didn't stop me from using my Camelbak bottle (brought from home). I just refilled it from water fountains or even the faucet in my hotel room. I'm not that picky. I do agree that there should not be plastic cups with the water coolers. Glasses maybe, but also signs to remind people to go get the reusable water bottles that came in their swag bags. 

I'd love to see the recycling center in an obvious place - like outside the ballroom or in the lobby and it has to be open Sunday morning when people are checking out. I heard several stories of people leaving their excess swag in their rooms because they couldn't find the recycling center or it was already closed. Did housekeeping recycle it or just toss it? I hope that they took what they could use and recycled the rest, but I'm not holding my breath. 

I thought the coupons as swag was a great idea and would encourage more of that next year. I also like the idea of larger giveaways instead of a token piece of plastic in everyone's bag. 

I liked the reusable bags (one can never have too many and if one does, they can give them to friends), but not that they were often filled with crap I have no use for. 

I was very glad to see real plates, utensils, etc. at the meals. 

Overall, I think a very good effort was made by the green team. Is there any way to demand the the vendors follow the guidelines for swag next year - tell them these things are acceptable (coupons, large giveaways, etc.) and these things (crap that is going to end up in the landfills) are not?

Oh, and I love that pic of you and Beth. You both look wonderful. :)

Amy
Crunchy Domestic Goddess ( http://crunchydomesticgoddess.com )
BlogHers Act contributing editor ( http://www.blogher.com/special-events/bloghers-act )

Leighbra 5 pts

Thanks for the info about all the food. Boy that makes me sad. I saw several people asking for food and money in Chicago, both on the Magnificent Mile and when we rode the train and bus to our hotel. So much waste. :(

I was actually surprised not to hear much feedback about the Ragu center pieces and sculpture. They were beautiful, but like I said, I'm probably TOO mindful about the actual cost of our food.

Guys, you really did a fantastic job. Gatherings of people in the numbers you saw are never going to be without waste. I am proud of the efforts you guys made.

I don't have a problem with the number of reusable bags I brought home. Not at all! We always seem to have left them at home, or in the other car when we go grocery shopping. Not anymore! One I felt were extras I passed on to my in-laws, because they don't use reusable bags at all. One we used as a gift bag for a birthday party my daughter went to. No clue where it came from, as it had no brand on it.

I DID feel a little silly about the reusable bag that I brought from home in my suitcase though lol

Adventures In Babywearing 5 pts

I agree- swag just adds to more stuff. I think if we continue to go the swag route, then there needs to be a swag recycling area clearly marked and out in the open- not hidden in some suite- and open until Sunday afternoon. Maybe several stations? Then those items can be donated or whatever.

Steph
Link Text ( http://www.adventuresinbabywearing.com/ )Adventures In Babywearing

Celeste Lindell 5 pts

I, too, already have more than enough reusable bags. Then I found out that a community service organization ( http://soroptimist.org/ ) to which I belong is collecting reusable grocery bags to give to homeless shelters so that the children there will have something in which to carry their belongings. I'm setting aside all of my new grocery bags from BlogHer to donate.

Condo Blues 5 pts

I think the place were we really fell short was with the swag recycling station. It was an unmarked table at the back of the Expo hall that was only open during those hours. With my session and volunteer schedule, I didn't have time to go through my stuff and drop it off for those people who may have wanted it. I suspected that many attendees felt the same way because I saw piles of stuff outside of their doors, some with Please Take signs. As we discussed on the Green Team what's relivant to one person is not to another.

Since there wasn't an offical caretaker for the swag recycling I wonder what's really going to happen to the stuff that was dropped offf on that table. I stopped by the swag recycling to take pictures of it for a blog post. The PR side of me wanted to see what others liked and didn't like. A person from Zwaggle saw me and asked what I was doing we had a conversation about how they handed swag recycling last year and how they spend a while week contacting nonprofits who could use the items turned in.  Last year's swag recycling was helpful for the sponsors because they walked through it to see what types of items worked, what didn't, what could be improved upon like the Hanes Tshirt tote bag. I'm all for creative reuse, I understand the branding aspect of turning a t-shirt into a tote bag. But it didn't quite work because you couldn't get things in and out of it easily because it had a regular tshirt neck hole. Using a white branded tank top would have been much better to get things in and of  due to the bigger neck hole and less costly/less materials to manufacture - just sew a hem in the bottom of the shirt and you're done.

As for the leftover food, The Green Team was told that local laws prohibit donating leftover food to charities. Instead of tossing it, the hotel makes leftovers available to it's employees. Not sure about the Ragu food statue. Impressive from a decor perspecitve but I wondered what happened to all of those vegtables after the lunch. I sure hope they were composed. 

Condo Blues Frugal green living that's big on style and small on budget http://condo-blues.blogspot.com/

Summerm 5 pts

I loved the reusable bags. As far as I'm concerned one can never have too many, especually when I can use them to give stuff to friends as a subtle encouragement to use them too.

And I was one that couldn't find the water stations. There was one in the lacation lounge right by the door so it was easy to see, but I didn't see any of the other ones. It was so crowded that they were hard to find behind people and things.And with the Pepsi people practically tackling me every time I walked by to give me a bottle of juice finding water wasn't as conveinent.

Summer

http://wiredfornoise.com 
http://twitter.com/summer

Leighbra 5 pts

We are so much more critical about photos of ourselves than anyone else is. I think both of you look great in that photo, and you both certainly look happy!

Leighbra 5 pts

Some of the swag I got that made my heart happy was a small stack of coupons. I know this really only works if the sponsor sells something that can be found at national retailers (we covered that shipping individual items is less green than one large shipment to the hotel in another thread).

Ragu, Tropicana, Gap, Tide... gave us coupons instead of items. And if a person isn't going to use a coupon, the waste involved is much smaller than someone throwing away a glass bottle of sauce (and good luck getting that on the plane) or a plastic container of juice or detergent.

I would love the idea of "coupon swag" to catch on.

I think it was nice that meals weren't prepackaged, I saw the photos of the stacks of food trays last year on your blog, Beth. I think that was a big step in the right direction.

What happened to the left over food? I know that especially at the breakfasts I saw a TON of uneaten food, some untouched on the tables, and some on plates of people who took too much. Maybe it's the clean plate pushing I got as a kid, but yikes. 

I volunteer in the concert season with Reverb Rock. It's a group that's trying to green up the concert industry (one of the most wasteful industries around today). What we do is sell people stickers for $3 at concerts. The $3 then goes towards carbon offsets. People respond very well to this program. I would love to see something like this at BlogHer. I do know that there were a lot of offsets already bought for the conference, but I think people would respond positively to being involved in the process.

Beth Terry 5 pts

First of all, I just have to say "Holy Crap!  Too much Beth face in the photo!"

Okay, I agree with avengingophelia that swag in general is not green, no matter what it is, because it promotes overconsumption -- especially when we receive things we don't need.  But knowing that sponsors would want to include swag anyway, the Green Team came up with a list of eco-friendlier items.  I assure you, big plastic Mr. Potato Head was not on that list.

I'm glad you listed the things that were in the official BlogHer swag bag.  Unfortunately I was one of the women who didn't get one because they were all gone by the time I dragged my sorry, hungover ass to the registration table on Friday.  It was really okay because I didn't need one.  But I would have liked to have at least known what was in it.  And I would have liked to have the compressible Blue Avocado bag.

I think the swag will be an ongoing topic of discussion.  It's something I wrote about extensively on Fake Plastic Fish yesterday:

http://www.fakeplasticfish.com/2009/07/blogher-09-...

And I think we also need to check with the hotel and make sure that glasses are put out for water instead of plastic cups.  I attended the conference of the CRRA (California Resource Recovery Association) last year at the Hilton in Burlingame and they provided actual glasses at all the water stations for roughly the same number of attendees.

I'd also like the final word on the bottle recycling.  I think by now a lot of us have seen the video by the journalist who worked for Pepsi at Blogher for a few days.  (His name is escaping me right now.) He claimed all the collected bottles were thrown away.  But the Green Team was assured that the hotel had back-end recycling and that there was no need for source separation in the first place.  Pepsi simply wanted to provide the bins to reinforce the perception that recycling was taking place.

Lori, can you give us the final word on that?

I wish there were some way to fund the conference without the big emphasis on sponsors and consumerism and consumption.  I'll be interested to check the comments on this post and will be sure to forward the link in all the ways I can think of.

Beth Terry@fakeplasticfish
www.fakeplasticfish.com ( http://www.fakeplasticfish.com )
( https://twitter.com/fakeplasticfish )
FaceBook ( http://www.facebook.com/profile.php?id=649272144 )

loriluna 5 pts

All ideas are welcome and I really like that one - passing on to the sponsorship team.

avengingophelia 5 pts

I think the bottom line is that swag isn't green. Mostly, it's large amounts of cheaply made stuff that people are going to use very briefly or not at all.

It would be better, I think, if sponsors used their swag budgets for a few higher-end items and gave those away in some kind of competitive way, rather than giving something cheap to every person. But BlogHer can't really make them do that, so I'm not sure how good a suggestion it is.