"Greypreneurs" Or "Seniorpreneurs" Leading the Way
By daress60 on November 15, 2012
This is a wonderful article, and I am not surprised by what it reveals: "A recent Marion Ewing Kauffman Foundation study found that over the past decade, the highest rate of entrepreneurial activity took place among those aged 55 to 64, this USA Today storyreported. "
Thanks to Terry Brodie of GlobeandMail.com
Call them seniorpreneurs or greypreneurs: Older entrepreneurs have several assets on their side
When many people think of startups, they think of youth. But "seniors have surged to the forefront of the entrepreneurial world of late" and the growing number of businesses being headed by older entrepreneurs has led to the creation of new terms such as 'seniorpreneur' and 'greypreneur,' notes this piece.
The story notes that the number of people aged 60 and over could reach two billion by 2050, according to the United Nations.
And while aging boomers are a target market for many products and services, on the flip side "is opportunities for seniors to branch out as seniorpreneurs."
The article points out the growing number of those aged 55-plus who "seem to be rejecting the traditional model of puttering around a garden or golf course." And they're carefully planning a transition from a career "to arrive at the threshold of an entrepreneurial venture."
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