Growing Your Reach Through SEO


Connie Benson

*** The session presentation is embedded at the end of the liveblog. ***

Search engines rank websites in to ways. They look at what kinds of content and keywords on your page and the in-bound links on your site.

Know your audience via keyword search
• What people are interested in
• Relevance and reach
• Insight into actual language
• Competition and authority

There are multiple free tools to find the best keywords: offers a free account and the ability to drill down into more specific search terms has a limited number of free tools located in the middle and bottom of the page indicates volume and challenge to rank for SEO. It also provides niche ideas allows you to search by word, phrase or URL. Make sure that when you utilize it, make sure you move from “broad” to “exact.” Also, like other Google services, you can star and they are collected.

Make sure that you utilize more narrow search terms to improve SEO. Build a broad list and consider many avenues, but then cross off the high-use terms and then use phrases that are less competitive.

For example: If you’re writing about knitting. Consider types of yarn, specific projects (socks, baby clothes, sweaters, etc.), techniques, gift giving, demographics.

Use to see pages linking to the site and anchor text.

Reverse engineer Facebook ads.
• Click “Create Ad”
• Type any word in “Body” and then continue at bottom
• Type the topics in the “Precise Interests” field
• Watch the dropdown as additional words appear

Google Insights shows you where search terms lie. You can see top searches, trends and rising searches.

Google Trends scales are based on the average traffic about a topic.

There are two ways to link your site. You can create an outbound link to another side or you can create an anchor link taking you back to a previous post.

Develop in-bound links by submitting your site to directories like Yahoo and, building relationships with others in your industry and create compelling content people will link back to.

Try to see how your site appears to search engines. Use keywords to search for things like content, page title, URL, tags, headings and then add meta tags and alternative tags on your images.

Content is still king, but interesting content is not enough. You need to focus on people that are interested in your topic.