Growth Track, Brought to You by Bing -- Growing Your Reputation: Working with PR and Media Professionals as Part of the New PR Food Chain

Professional bloggers inevitably interact directly with marketers and the media. The more you’re able to build your credibility, enhance your reputation, and distribute your voice into the mainstream consciousness, the more opportunities will find you. Elaine Wu moderates a conversation with Kari Dilloo from Bing, Jim Lin from Ketchum, and freelance journalist Carolyn Jung about what it takes to establish lasting and profitable relationships with brands and businesses. Professional bloggers must constantly balance the personal voice that helped them build their community and the professional approach that will bring them business opportunities and successful outcomes. These speakers will share specifics about what they look for when creating relationships with bloggers, and what makes them look away.