Growth Track, Brought to You by Bing --Growth Imperative #1: Video
Online video has been THE media story of 2012, with double- and triple-digit increases in the amount of ad dollars being spent, and research indicating that within just a few years the vast majority of web traffic will be to online video content. But the truth is, professional online video is still pretty much a man's world, even though advertisers really want to reach women. Stacy Morrison, BlogHer Editor-in-Chief, will lead a panel of female video innovators at different stages of growth, including Catherine McCord from Weelicious, Carley Knobloch from Digitwirl, and Jennifer Kennedy from The Video Mojo. They’ll share how they got started, what they do to stay focused, and how video is driving their traffic, their opportunities, and their business forward.