Gut Decision or Rational Analysis
By Sherry Read on September 01, 2007
The debate rages over whether gut reaction or rational analysis is the key to effective decision-making. Over on BrainBased Business, Dr Ellen Weber highlights various recent discussions on Why Gut Reactions Work Without Rational Support, specifically citing the work of Dr. Gigerenzer, director of the Max Planck Institute of Human Development in Berlin. In discussing the support for his perspective, he notes the role of intuition, of hunches, in scientific research.
On the flip side of the argument, we might want to give credence to the work of Harvard Business School professor Max H. Bazerman, author of Judgment in Managerial Decision Making.
Read the rest of the article at Leadership Blog - Read Solutions Group.
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