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How do we get people interested and excited about something, well, as boring as hand hygiene? I admire folks who don’t just think outside of the box, but rather blow it up! This idea is one of those…
The “Fifth Guy” campaign illustrates a simple point – most people respect certain hygienic norms. They stay home when they are sick. They cover their cough with their arm or a tissue. And they wash their hands, especially after using the restroom. There is observational data on that: The American Society for Microbiology sent researchers into public rest rooms to watch what people do. They found that four out of five people wash their hands after using the restroom. The take-away message is: Unless you are staying home when sick, covering your cough with an arm or a tissue, and washing your hands often, you’re a fifth guy, an outlier. That’s the motivation. No one wants to be a fifth guy — and by the way...it often is a guy!