Heidi Browning serves as SVP, Sales Marketing at Pandora. With over 22 years of marketing and advertising experience, Browning brings a valuable mix of client, agency and media owner perspective to Pandora. A seasoned veteran of both the interactive and traditional advertising business, she has worked with leading companies and clients across a variety of industries including entertainment, telecom, financial services, consumer packaged goods, automotive, technology, quick serve restaurants, retail and educational services. Heidi is known as an early and passionate pioneer in digital, mobile and social marketing and continues to drive thought leadership and innovation within the industry.
Most recently, Heidi served as EVP, Global Digital Officer at Universal McCann and President of Rally@UM. During her tenure she focused on global clients and the evolution of the agency’s media practice. Heidi launched Rally@UM, the agency’s dedicated social media unit. She developed the social media products and services, social marketing strategy, listening, measurement, community engagement, and enterprise consulting.
Prior to UM, Heidi was Senior Vice President of Client Solutions for Fox Interactive Media where her team provided centralized marketing services to MySpace, IGN, Fox, AmericanIdol.com, Photobucket and Fox Sports. Browning built a nimble cross-functional team of Consumer Insights, Sales Development, Ad Solutions, Creative Services, Marketing Communications and Trade Marketing professionals. Heidi’s team developed and evolved MySpace’s ad products, social media best practices, custom research and advertising effectiveness measurement. Through the integration of research, strategy, creative and technology, Heidi and her team developed immersive and measurable marketing experiences for Fortune 500 clients.
Before joining FIM, Heidi was an interactive agency veteran having served as Executive Director of Media at Omnicom’s Organic, Inc. and Media Director at MDC’s Nine Dots. Inspired by the convergence of media, creative, data and technology, Browning was an early advocate for innovation and shared learnings within the industry.
Browning is a respected thought leader in the industry, and her expertise in social media marketing is frequently sought by internet marketing professionals around the country. She served as President of the San Francisco Bay Area Interactive Group (SFBIG), is a current board member of Social Media Advertising Consortium (SMAC), and has chaired the User-Generated Content Committee for the Interactive Advertising Bureau (IAB) since 2008. In 2007, she led the first in-depth consumer segmentation and ROI study for social media - Never Ending Friending, A Journey Into Social Networking, which quantifies the impact of The Momentum Effect, or consumer to consumer pass along in social media. She is frequently quoted in the press, including leading trade publications like The New York Times, The Wall Street Journal, Advertising Age and Adweek.
Heidi holds a B.A. from the University of Colorado, Boulder in International Relations. She currently resides in San Francisco, CA.