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My name is Genie. I was born in Washington D.C. While there are plenty of people in the D.C. area with a penchant for gardening, I was not one of tho...
 
 
 
 

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Heinz's New Ketchup Packet: A Step In The Wrong Direction

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Earlier this week, Heinz announced the nationwide retail launch of their Dip & Squeeze® Ketchup packets, which had already rolled out to restaurants. Noel Geoffrey, Vice President-Heinz Brands, said this was in response to the "universal need for convenient, portable packaging."

Dip and Squeeze

Really, Noel? Universal need? You've checked with all the cultures, then, on this one? You've focus-grouped the aliens? You've slotted this into Maslow's hierarchy of needs along with shelter and, I don't know, OXYGEN?

I'm not a Mom, and I'm not trying to feed hungry kids while maintaining a packed schedule. I also am not a corporation trying to respond to customer needs. I realize that my worldview isn't shared by most of America. But seriously? Does our society really need it to be EASIER to eat while driving around? I don't know about you, but I'd prefer companies took a little time to make it easier to actually eat home-cooked food.

Oh, but, my bad. Industrial food companies don't actually make any money when consumers make their food at home, from scratch.

Robin Shreeves of the Mother Nature Network was also appalled at this development:

I don’t know whether to laugh or cry at this Wall Street Journal piece about the new Heinz Dip and Squeeze ketchup packaging. The package was redesigned because it can be difficult to open and messy. But that’s not the part that gets me. The part that gets me is that the new packets were tested in fake minivan interiors.

Think about it, folks. Fake minivan interiors. Not even mocked-up restaurant tables. Fake minivans. These aren't just designed for the fast food culture so pervasive in this country—they're designed for the fast food, drive-thru, screw-dinner-at-home culture. And that makes me deeply, deeply sad.

But not everyone agrees—for some, the convenience is exactly what they're looking for. Ashley West of Savory Crumbs has already pledged her allegiance to the new packaging:

Personally, I LOVE ketchup and can go through a bottle at home in no time. The new package has my heart because it’s dunkable for everything.

What do you think of the new ketchup packet? Is it rocking your fast-food-eating world or is it no big deal?

Genie blogs about gardening and food at The Inadvertent Gardener, and tells very short tales at 100 Proof Stories. She is also the Food Section Editor for BlogHer.

Image Credit: Business Wire

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partygal 5 pts

I'm pretty sure it had more to do with the greying of america (and elsewhere), and how every company is trying to make their packaging (and stores, and readability, etc etc) more user-friendly for senior citizens.

bmuserbher 5 pts

who cares, you dont have to eat ketchup in your car unless you want to...it's stupid to waste hours of your life creating blogs about things that dont matter, there are tonnes more interesting things going on around the world, and in america, for you to be wasting your talent, writing about ketchup.

organizingwithe 5 pts

I have to admit, I'm a fan of the old school ketchup bottle. Just seems right somehow. And no, you can't use it in a mini-van, but that's a good thing. Hopefully this will soon go the way of the colored ketchup of a few years ago. (green ketchup? What were they thinking???)

And any product that PROMOTES eating in the car should just be banned. Period.

Kissing Up 5 pts

Wow! Ketchup packages that are more user friendly are good. Spending all kinds of time, energy and money on what some called a "vegetable" seems silly.

But all the schoolkids are wondering -- can you still smash 'em on the sidewalk?

sparkling74 6 pts

Somehow, in recent years, I have developed a near aversion to ketchup. I do use it on my hot dogs, but that is it. And if YOU are using it near me, it's all over. Something about ketchup on another plate kills me. k-ster uses it on his eggs and to come to the sink and find that dish sitting there- I am almost retching. I can't believe the new packaging. Just what we needed.

Katrina_Simeck 5 pts

I find it difficult to believe that this is going to CHANGE people's habits - the reality is that if people were already forgoing family meals for drive-thru fast food, ketchup delivery systems aren't going to change that. I don't think that a family meals parent (like myself) is going to suddenly change habits b/c of this package. I do applaud the efforts of Heinz to reduce packaging material by 15% by 2015 (http://plasticsnews.com/headlines2.html?id=17811). Now if they'd just do something about that HFCS....

HomeRearedChef 88 pts

LOVED this post. Wonderful! And to answer your question, I really don't care because it is "no big deal!"

"I'd prefer companies took a little time to make it easier to actually eat home-cooked food." Hear, hear, I'm all for cooking meals at home and feeding my family my labor of love!

~Virginia

Just_Margaret 8 pts

Less ketchup + More packaging = Step Backwards

It hadn't even occurred to me that this would be encouraging eating on the run and fewer at-home meals, but reading this I realize that this new innovation really bums me out on multiple levels.

Genie Gratto 13 pts

Just_Margaret I'm actually not sure it's less ketchup, but it's definitely more packaging. And now available at a grocery store near you! Ugh.

Al_Pal 5 pts

The design is ONLY better for dunking [and maybe safer squeezing, I'll give them that]. I imagine a ton of people will NOT recycle the bottom part, thus making a much worse situation for landfills.

I don't really eat fast food [save the occasional In N Out], so this mostly won't touch my life. (& I love that In N Out already has pump dispensers and little paper cups for their dine-in customers!)

Genie Gratto 13 pts

Al_Pal Well, and what's notable here is that the ketchup is now available for RETAIL sale. So people can just buy it and drive around and eat whenever. (I am definitely being hyperbolic here -- I realize that there are other times when people will use it besides in their cars.)

LucindaA 11 pts

I'm assuming this is replacing the ketchup packets you would get at fast food. So to me it's not a big deal. It's not a NEW product, just a replacement and the design IS better. As someone else mentioned, if part of it is recyclable, all the better. I personally hate the old package. Overall, it's not a big deal to me because I don't really eat fast food but I imagine for those who do, it's better.

Genie Gratto 13 pts

LucindaA Yeah -- I'm not questioning at all that, for what it's designed to do, this is an improvement on the old design. It just saddens me that we live in a culture where this is necessary. And where companies spend tons of money testing and developing products that make it easier to eat less well.

jennyiswright 7 pts

I am a busy mom with a busy schedule and I'm still not feeding my kids in the car. When this first came out, I was sort of confused by the excitement! I'm sure glad it's available for Surma people (from a remote corner of Ethiopia). I simply cannot imagine how grateful they must be to have this universal need fulfilled. :)

Genie Gratto 13 pts

jennyiswright I would like to hug you (and the Surma people) now. That is all. :-)

ZA_SF 5 pts

0.95oz/27g packages? When the common single-serving packet is 1.25 oz? I can only hope they don't sell these in handy 'economy' clusters of 15 when Heinz already has a 14-oz bottle for sale.

But hey, that's one way to get kids to eat their fruit, right? *g*

Genie Gratto 13 pts

ZA_SF Actually, I think they *are* selling them in clusters of 10 or more. That's the whole retail release bit. Sad, but true.

drudolph 5 pts

I think one further question is how much of the new packaging is recyclable. Perhaps the bottom bit? If so, and if people actually recycle it (big if, I know), then maybe the new package has some advantage over the old package, which I believe is completely non-recyclable and would produce more waste than just the lid of the new package.

But I'm the type who tends to make my own condiments, anyway, so it's kind of a rhetorical question for me. (I love that there's a Related Post above on how to make ketchup.)

Genie Gratto 13 pts

drudolph I saw the related post too and giggled -- SO perfect (and totally automated).

Conversation from Twitter

karengerwin
karengerwin

bklynstacy Also, if only they could do the same with Starbucks honey packets!

karengerwin
karengerwin

bklynstacy New ketchup packets revolutionary breakthrough. And I never eat in the car. So messy opening the old packets.

shriekhouse
shriekhouse

bklynstacy Would be awesome to send in school lunch, though I cringe at extra packaging.

Conversation from Facebook

Teresa Ackroyd
Teresa Ackroyd

Do you know what most of the plastic polluting our environment is, in the big picture? Drink containers and their lids, plastic grocery bags, and take-out plastic. Directly related to every single person in our developed, privileged society who thinks it is 'no big stuff'. Maybe you are very conscientious and make sure every bit of your garbage goes into a garbage receptacle. Obviously though this garbage does escape, and when it does it is a very nasty big problem on a global scale. All because we are so entitled and spoiled that we can't let our precious children eat soggy sandwiches for lunch.

Carrie Winegarden
Carrie Winegarden

i'm anti ketchup in general :)

Brooke Harshbarger Schmidt
Brooke Harshbarger Schmidt

The blogger isn't sweating small stuff, but some of these commenters are. We're bloggers -- we can write about ANYTHING. And it's ok to disagree with eachother, but I don't think it's necessary to be scathing with comments like "Get over yourself." How is that helpful to anyone? Loved your post, Genie!

Rachel Hogeboom Reynolds
Rachel Hogeboom Reynolds

I kind of see where the blogger is going with this but I don't see ketchup packets as a harbinger for the demise of civilization as we know it. As someone pointed out, even if you cook many meals from home, there are always reasons that portability is helpful or necessary. There would be no need to test this product outside of a minivan. Ease if use is the aim and it has been accomplished. I would, however, like to see an organic (HFCS free) option. In the long run, life is too short to sweat the small stuff. And this is small stuff.

Trudy Soucoup
Trudy Soucoup

like it!

Genie Gratto
Genie Gratto

Deeply, deeply sad at what they mean, Cheryl. Not at the packets themselves. But thanks for the sentiment. ;-)

Cheryl Muzynski Sorce
Cheryl Muzynski Sorce

Deeply, deeply sad over ketchup packets? Get over yourself.

Laurie Golden
Laurie Golden

If you freeze these, they make great little boo-boo icers. Don't know if I'd want to eat it after that but you can just refreeze it and use it again.

Karin Lippert
Karin Lippert

If we keep adding plastic to their lunch boxes? What happens next...

Rhonda Hartman
Rhonda Hartman

Personally I don't eat ketchup so it doesn't impact me in one way or the other. However as someone stated they pack these easy to use packages in their child's lunch. So that is a plus. I think of all the times I opted out of mayo or mustard on my sandwich because I didn't want soggy bread by time lunch rolled around, so if they'd put some mayo in one I'd probably be game. It's like everything else. Moderation. And it's not up to corporations to instill virtues such as moderation in us.

Teresa Ackroyd
Teresa Ackroyd

So indicative of our ridiculous lifestyle! What the hell are we going to do when it all implodes on us? OMG no more ketchup for our fries while we bomb down the highway in our stupid gas-guzzlers on our way to buying yet more useless junk?

Brooke Harshbarger Schmidt
Brooke Harshbarger Schmidt

It's the larger statement these ketchup packs make about our society's priorities that make the blogger sad; not the ketchup itself. You don't see anything slightly disturbing that a new trend in food packaging testing is taking place inside minivans rather than at a table? Maybe it's just, er, too deep.

Tanya Gordon
Tanya Gordon

I stopped at Chic-Fil-A in Oklahoma in July while we were traveling. I LOVE them! I went in and got an extra handful to keep in our fridge for traveling. They are sooo easy to give to a kid in the back seat more so than a packet. Love them!

Becky Clark
Becky Clark

I love these new ketchup packages!! So much better than 10 little packets that you squirt all over yourself by accident. :). How cld someone not like them? Lol. (I didn't read this one and don't intend to).

Amy M. Dagen
Amy M. Dagen

"Deeply, deeply sad" about ketchup packaging? Seriously? I'm a stay-at-home, cook-from-scratch sorta gal, but I think the new packaging is great. How about all the elderly, arthritic, and disabled for whom this innovation will make having ketchup with their fries monumentally easier? What makes me "deeply, deeply sad" are negative sarcastic blog posts.

Angie Rapids
Angie Rapids

I love these new ketchup packets. I pop them in my sons lunchbox when he needs a little ketchup so his bread isn't soggy from sitting all morning.

Brooke Harshbarger Schmidt
Brooke Harshbarger Schmidt

I'd be more willing to dip something in it if it weren't filled with high fructose corn syrup. :) And have you read Tomatoland? Scary...