The “Hillshire Farm® Fresh Taste Sandwich Showdown” at BlogHer ’10!

Think you’re the “freshest” blogger at BlogHer ‘10?  Prove it by taking part in the “Hillshire Farm Fresh Taste Challenge Sandwich Showdown” featuring the fresh taste of Hillshire Farm lunchmeat.  Hosted by Padma Lakshmi, bloggers will compete in a sandwich-making showdown featuring Hillshire Farm Deli Select® lunchmeat. The competition will begin with 16 bloggers pitted against each other in a Top Chef-style challenge, with the field of competitors ultimately narrowed down to a single sandwich-making champion. The “freshest blogger” at BlogHer ’10 will win a special prize, courtesy of Hillshire Farm.

The “Hillshire Farm Fresh Taste Challenge Sandwich Showdown” will take place on Friday and Saturday during the conference lunchtime and afternoon breaks. To enter for a chance to take part in the showdown, e-mail Elizabeth Rigolosi at erigolosi@mww.com by July 30th with why you deserve to compete (also include your name, telephone #, e-mail and blog). 

Hillshire Farm also invites you to stop by our booth at BlogHer, “Fresh Taste Central,” located on the second floor of the Americas Expo Hall, booth #2112.  Every visitor to Fresh Taste Central will be invited to participate in the “Hillshire Farm Fresh Taste Challenge” – our bet that the fresh taste of Hillshire Farm will exceed your expectations of just how good packaged lunchmeat can taste.

Additionally, we will be giving out free samples of our newest lunchmeat selections hitting supermarket shelves nationwide this fall, Hillshire Farm Deli Select Lower Sodium Ultra Thin lunchmeat – available in Oven Roasted Turkey Breast and Honey Ham.  Made with no by-products or artificial flavors, no package keeps lunchmeat fresher longer thanks to our iconic red resealable tub[1].

Visit www.gomeat.com for sandwich ideas and to take the “Hillshire Farm Fresh Taste Challenge”[2] now – and receive up to $5 in coupons if you agree that Hillshire Farm “Tastes Fresher Than You Think.”   Also be sure to check out our brand new Facebook page.  

FRIDAY
Enjoy Hillshire Farm all day and stop by to use our complimentary Wi-Fi!

11:45 AM – 1:00 PM:
Hillshire Farm “Fresh Taste Challenge Sandwich Showdown” with Padma Lakshmi

• It’s round one…  Come watch the excitement as 16 bloggers compete in a Top Chef-style sandwich making showdown hosted by Padma Lakshmi

1:00 PM – 2:00 PM:
Meet Padma Lakshmi!

• Padma Lakshmi will be available for photo opps and autographs

2:00 PM – 4:00 PM:
Here Comes the “Fresh Squad!”

• Meet Hillshire Farm “Fresh Squad” Chef Jill Houk and learn sandwich making tips that will help you make lunch time taste fresher than you ever thought possible

4:00 PM – 4:45 PM:
Hillshire Farm “Fresh Taste Challenge Sandwich Showdown” with Padma Lakshmi

• The excitement builds with Round Two of the Sandwich Showdown where eight bloggers will be narrowed down to the final four

4:45 PM – 5:00 PM:
Meet Padma Lakshmi!

• Padma Lakshmi will be available for photo opps and autographs

SATURDAY
Enjoy Hillshire Farm all day and stop by to use our complimentary Wi-Fi!

12:00 PM – 1:00 PM:
Hillshire Farm “Fresh Taste Challenge Sandwich Showdown” with Padma Lakshmi

• It all comes down to this…   Four bloggers compete for the right to be crowned the “freshest” blogger at BlogHer ‘10!

1:30 PM – 2:45 PM:
Meet Padma Lakshmi!

• Padma Lakshmi will be available for photo opps and autographs

2:45 PM – 4:45 PM:
Here Comes the “Fresh Squad!”

• Meet Hillshire Farm “Fresh Squad” Chef Jill Houk and learn sandwich making tips that will help you make lunch time taste fresher than you ever thought possible

See you at BlogHer!!

[1] Based on air and moisture level tests of the leading lunchmeat tub packages.

[2] For complete terms and conditions on “The Hillshire Farm Fresh Taste Challenge,” please visit www.gomeat.com.