"Honey, Don't Bother Me. I'm Too Busy With My Blog Building My Brand."
By Bradi Nathan on March 16, 2010
For those of you who were car-pooling your kids to religious school or a ball game this past Sunday, or for those that simply do not have access to The New York Times, let us fill you in. The New York Times’ Style Section* read like a who's who in the mommy blogosphere. The essence of the feature entitled, "Honey, Don't Bother Mommy. I'm Too Busy With My Blog and Building My Brand" was to demonstrate the force and power of a particular subculture devoted to exposing the truth about themselves and their often harried lives.
"According to a 2009 study by BlogHer, iVillage and Compass Partners, 23 million women read, write or comment on blogs weekly." Dare our husbands ask us one more time, "What did you do all day?!?"
We, like many of you, are committed to putting ourselves out there for the world to see. We've stripped away the layers, admitted that we (children included) are not perfect and willingly want to hear that others can not only relate, but can help. Think about how you felt back in the day when you kept a diary... remember how good it made you feel to get all of that stuff out of your head and onto paper. The only difference today is that there's no hidden key for our mothers or brothers to find.
The result: major companies want to advertise next to your tale about vomiting for the 'enth time as you expect your third child and care for another two. Did you know that, "According to eMarketer, advertising on blogs will top $746 million by 2012, more than twice the figure for 2007? There are perks, too. In just the last month alone, popular mommy bloggers have been sent to the Olympics, courtesy of Procter & Gamble, and to the Oscars, courtesy of Kodak; and road-tripped to DisneyWorld in a Chevy Traverse, courtesy of G. M. Canada, to help raise awareness about Duchenne’s Muscular Dystrophy." If you're a newbie, we encourage you to blog at MyWorkButterfly.com. Go ahead... get it off your chest! You'll be amazed how many members in the community will chime in to share their sentiments. Butterfly mom, KristyLorenzen, blogged, "Supermom is a Myth" and admits that her "child is a maniac" and that "she wants to go to work now." Go Kristy for blogging what so many moms think and feel, but are too ashamed to actually admit!
Here is the perfect example of an international company, Denon, who has enlisted the help of mommy bloggers (that'd be us), to best grow their brand. In this instance, they want to know:
Do you live in the Tri-state (NY/NJ/CT) area? If yes, they would like to hear from you!
Denon realizes its customers are a source of inspiration when it comes to product planning. So they are reaching out to you for research on a ‘Premium Home Theater in a Box’ product. Denon believes that in order to design the best products for you, their customers, they need to truly understand how you enjoy entertainment and use technologies in your home. So, rather than just an impersonal survey, they would like to send two of their marketing leaders to visit and talk to customers in their home. To show their appreciation, if you qualify and invite Denon into your home to be interviewed, Denon will give you a $50 American Express gift card! If you’re not up for having them visit your home, they can simply set up a phone interview. As a way of thanking you, they will give you a pair of Denon H-C360 Advanced in Ear Headphones for FREE.
If you’re interested, please respond to this quick survey now.
Bradi and Terry
Mothers, Wives and Workers
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