At BlogHer ’09, you’ll likely notice our Green Initiatives – policies we’ve enacted to help make our conference more sustainable. We’re proud of the ways BlogHer sponsors and the BlogHer community are making a difference, and wanted to highlight specific examples of our efforts to create a more eco-friendly conference.
Last year, we offered a recycling room, launched a full-scale online conference guide, and our tote bags were made from organic cotton. We increased the number of recycling receptacles and encouraged attendees to bring reusable utensils, to power down completely when electronics weren’t in use, and to forego daily-refreshed linens and towels. Sponsors provided hybrid vehicles for carpooling and handed out reusable water bottles. One sponsor even handled off-setting the carbon footprint for the entire conference!
This year, we’re excited to announce that our past efforts are being recycled again this year – and that we’re pushing the envelope even further! Read on for a complete list of Green Initiatives at BlogHer ’09:
- Green Team – We created a Green Team to help advise BlogHer and our sponsors about new steps, big and small, that BlogHer can take to become more green. We shared their ideas with our sponsors, many of which were eager to understand what is important to the BlogHer community. Pepsi invited the BlogHer ’09 Green Team into a private conversation to discuss environmental concerns, and altered their sponsor giveaways based on that discussion. Other sponsors also took the Green Team’s suggestions to heart, and you’ll see that reflected through the various swag and giveaways at the conference.
- Online Conference Guide – It would take a lot of paper to print our full BlogHer ‘09 conference guide for 1400 attendees, so this year (like last year!), we’re making it available online only. There will be a map and abbreviated agenda onsite for attendees.
- Recycling Suite – BlogHer will ensure that all unused/unwanted swag will be recycled properly, or donated to organizations that can use the products. The Recycling Suite will remain open throughout the conference, making it a convenient stopping point once you determine what all will fit in your suitcase.
- Carbon Offsetting – Michelin, for the second year in a row, is offsetting more than 200 tons of CO2, which is enough to offset travel, accommodations and three days of venue operations for more than 1400 attendees. WOW!
- Water – For the first time, BlogHer is providing water throughout the entire conference from refillable cisterns, and the Gilbert Guide has provided reusable, BPA-free water bottles in every swag bag. This will help cut down on disposable water bottles waste.
- Meals – The city of Chicago does not allow leftover food to be donated to shelters, etc.; however, all untouched food will be donated to all levels of Sheraton staff to enjoy and bring home to their families. BlogHer will be offering buffets, silverware and cloth napkins at meals, to help reduce waste. Additionally, Pepsi has arranged for a charitable organization to pick up all of their leftover (sealed) food samples.
- Tote bags and Lanyards – Conference tote bags (provided by Blue Avocado) and lanyards at BlogHer ’09 are made from reusable, recycled material!
- Recycling receptacles – The Sheraton Chicago has a recycling program in place, which BlogHer is delighted to conform to. Additionally, Pepsi is providing even more recycling receptacles for our use. Before you throw something away, please consider whether it is something that can be recycled.
- Hotel Reader Boards – Outside each meeting room at the Sheraton Chicago are electronic reader boards, which will list each session taking place in its respective meeting room. Using these reader boards has helped BlogHer significantly cut down on waste created by printed signage.
- Hotel Towels and Bed Linens – The Sheraton Chicago has a linen reuse program. Follow instructions on the signage in your room to let the cleaning staff know that you don’t need your linens or towels laundered and replaced every day of your stay.
- Hotel Bath Products – USED: If you use the amenities provided by the hotel, any unused portions will be donated by the Sheraton to local shelters. UNUSED: If you choose not to use the amenities provided by the hotel, bring the unopened bottles and soaps to the registration desk, where Veronica and Kim will gather them to donate to Deborah’s Place, a women’s shelter in Chicago.
- Electronics – Instead of just setting your electronics to “standby” or turning them off, take the extra step to unplug them when they’re finished charging. This will help prevent energy waste at the conference.
- BYO Reusables – Just like last year, BlogHer is encouraging attendees to bring their own reusable ____. Bring your own refillable water bottle, your own utensils, your own travel mug for coffee and tea -- you fill in the blank!
- GM Rideshare – Once again, BlogHer and GM have partnered to offer carpooling to attendees driving to the conference. This is a great way to make new friends, travel in an environmentally friendly way, and help reduce energy use and emissions.
We’d love your help making our fifth annual conference as green as possible, so please consider all the ways you can help us reduce, reuse and recycle!
Comments
Way to Go BlogHer
Making small steps towards changing sets a positive tone and helps others make small changes. These all add up. Good for BlogHer for taking this to the next step and making such great strides. I am proud to have been part of this process! Thank you for having me and I hope we can continue to "Green" future conferences.
Sommer Poquette
Yay!!
So proud of BlogHer!! Wish I was able to go to see it in person, but can't wait for next year when I know it will be even greener!
http://www.ConscientiousConfusion.com
http://www.afamilyis.us
H2O
The BlogHer Crystal Light Water Way Challenge Group is all about the Water Bottle! Thanks and great effort, BlogHer!
Jen
Mama 2 Quadruplets
www.murraycrew.blogspot.com
Thank you BlogHer
I hope other conferences (Hello, SXSW?!?) are taking notes and will recycle BlogHer's ideas for their meetings. Thanks for doing this - LOVE IT!
Thank you, Blogher!
It has been my pleasure to be part of the Green Team. Thank you for not only listening to our ideas but also implementing them so thoughtfully. We spoke last year and you guys listened, and we appreciate that. Hope we can continue to work together to make BlogHer as an organization as eco-friendly as possible.
And yay to the Crystal Light group who are saying no to bottled water. Way to go!
Beth Terry
www.fakeplasticfish.com
@fakeplasticfish
FaceBook
I'm a water junkie
I'm so happy to hear that there will be water available in something other than those one-use water bottles.
Kudos to BlogHer and the sponsors for all they are doing.
Fairly Odd Mother
http://fairlyoddmother.blogspot.com
Good job BlogHer!
Wish I could be there this year - sounds like you've accomplished great things! Will definitely see you at Blogher '10!
EcoMeg
http://www.ecomeg.com
Green Living, Organic Food, Organic Gardening
Good for BlogHer!
A green team is the best way to "go green." I'm glad you have one in place.
Reusing bottles
I am not at this conference, but I'm glad to see you are working on some of these things. I go to a lot of conferences throughout the year and am slowly seeing 'green' ways into these conferences.
A Different Perspective
I'll admit this up front - I'm in the promotional products business which means I market & sell "swag" for a living.
There's a lot to be said for the input and suggestions provided in this blog post as well as the comments on Twitter.
However, as someone who makes a living via this form of marketing/ branding/advertising, perhaps I can offer an additional perspective/food for thought.
When I work with clients, I do my best to encourage them to give a meaningful and/or useful gift. I'm pretty selective in the ideas I present and have strong relationships with clients as a result. Additionally, as a previous marketing professional who ordered promo gifts, I live by the rule that I won't sell anything that I wouldn't have considered ordering myself.
Our industry has & continues to make tremendous strides in offering green(er) choices. This includes reusable, sustainable, recyclable, biodegradable, organic and more products. Companies are also getting smarter about using eco-friendly inks (soy, water, non-phylate, etc). The products are getting better and the cost differentials slimmer.
There are other variables that also come into play regarding what makes a gift "green". Does a client order a fantastic, reusable bag made of recyled plastic (PET) only to have to ship them by air to get them to the event in time? Is there a domestic alternative that saves all the fuel used to fly it in from overseas thereby offering a better carbon footprint?
Simply put, there's a lot more than meets the eye in making/offering a green(er) gift.
Additionally, as many of you have pointed out, if you're not going to use the gift, have no one you want to give it to, or simply don't need it, then don't take it. Trust me, as someone who gets offers every day, it becomes a lot easier to say nicely say "no thanks".
The BlogHer recycle program is fantastic and one that I will be suggesting to my clients. There are people who want and value what others don't whether it be packaged Apple Sauce, a Ms/Mr Potato Head or shampoo & laundry detergent samples.
Please keep in mind that we get inundated with all sorts of advertising messages, in multiple mediums all day, everyday. When I'm not the demographic, I fast forward through TV commericals (thank you DVRs). I can quickly flip the page/ignore the ads on line, in magazines and newspapers.
But when I am in the target demographic, it's great to learn something new, get a free gift or come up with an awesome new give away for a client.
"Swag" is not the "bad kid" here. People/companies can make better choices that are more applicable to their audience but keep in mind that there's no way that everyone will always be interested. Saying "no thanks" is always a choice. Regifting / recyclying is always an option.
Keep the input coming... it really is helpful to hear what people value. Thanks!
An Excellent Point
I appreciatewhat you're saying because I used to choose, order, and purchase swag when I worked in the promotions department of a local TV station. Our goal was always to distribute something useful that had staying power and wouldn't end up in the trash.
As a member of the Green Team, we discussed that issue many times. Swag in and of itself isn't bad. We put together a list of suggestioned items that were more environmentally friendly or at least useful to attendees. Swag doesn't do it's job to reinforce an advertising message if it sits unused in a drawer after the conference. As a group we also realize that what might be appropriate or appreciated for one attendee may not work for another. That's why we are encouraging BlogHer to set up swag recycling like they did in '08.
Condo Blues Green living and money saving tips http://condo-blues.blogspot.com/
Recycling Suite in full effect!
In case you missed it at BlogHer '09, BlogHer hosted a Recycling Suite on the Expo Floor. We agree that what one person discards may be another person's treasure, and for everything that DIDN'T find a new home, BlogHer donated it to appropriate organizations/programs.
Jes Ferris
BlogHer Conference Programming Manager
Find me at BlogHer.com and Chirky.com
See you next year
Im happy to have found an organization that is truly green. I look forward to seeing you next year and learning more about going green and applying it to my lifestyle.
Here are the small step ive taken to go green.
http://www.ecomaidsofla.com/index_files/Page597.htm
http://www.ecomaidsofla.com/index.htm