How to Create Great Content so Your Business Prospers - Interview with Michael A. Stelzner
BlogHer Spotlight: Stefanie Frank
If you own a business, you have to become an expert in marketing. And, content (call it copy, writing, marketing copy, whatever...) is the key to great marketing. In this post you get a pithy and packed interview with Michael A. Stelzner (founder of SocialMediaExaminer.com) as he talks about how to have your business propsper by creating great writing and content.
With Launch: How to Quickly Propel Your Business Beyond the Competition, Mike Stelzner has created just that book.
Less than two years ago, Mike founded SocialMediaExaminer.com. The site helps business owners find answers to their social media questions by providing free content. Today, SocialMediaExaminer.com has 87000+ email subscribers, 48000+ Facebook fans, and has helped make Mike a millionaire during the Great Recession.
Mike sat down to talk with me about Launch, about great writing, and about how any business can start a movement and be profitable using free content to fuel rapid growth.