How does Paypal presence affects your online purchase?
Are you one of the customers that need to find Paypal at checkout for their piece of mind?
It used to be that a secured merchant account logo was giving to an ecommerce site more credibility in front of the new customers, since implied a high cost for the store and more detailed requirements. There are surveys showing that with the increased fraud worry, customers prefer Paypal. Some of their reasons are: Paypal offers the opportunity to pay comfortably, since they only share their information with Paypal, it is faster, and simpler. Are you one of them?