How earworms help in marketing businesses?
In one of my earlier posts, I had written about how music can help increase sales in businesses. In this post, I will write about how music can help in marketing businesses.
If we are very familiar with a name, it means that the name has been marketed well enough to stay in our memories. That's what jingles do - they create a repetitive loop a.k.a an earworm in our brains and this repetition makes the jingle-associated-brand name familiar to us. That way the brand name stays in our memory for a long time. Some of the jingles that I grew up listening to include those of Jungle book andHamara Bajaj, to name a few.
I got an opportunity to sing jingles too, for the UAE based radio channel called Gold FM. Here are the two jingles I did along with Suchitra Lata and Gokul Abhishek of Music Mint, Bangalore and Harish Sivaramakrishnan and Ganesh Ram Nagarajan of Agam. The jingles were originally released during Onam, 2010.
What's your favorite jingle/earworm track and why do you like it?