How the English Empire Accidentally Created the Wedding Industry

We can thank the British for many things: the colonization of much of the world,not passing on their dentistry or cooking skills, our accents, the postage stamp, Mr. Bean, the pay toilet and gravity, just to name a few. But one thing we have never given them credit for is creating the wedding industry. Yes, it’s true. While their neighbors to the south, the French, invented love and the French kiss, the English accidentally invented the wedding industry.

To clarify, the English didn’t invent marriage; the Romans are given that credit. No, the English monarchy with their aristocratic pomp and circumstance liked to throw a party or two. Take for instance, Henry VIII who had eight wives and probably had eight celebrations in between the annulments, divorces and beheadings. They celebrated tradition with such ingrained flair and consistency in an immensely public way that all us commoners watched, envied and aimed to imitate them. We’ve been following their escapades in bed and down the aisle for centuries, and as a result their culture became our own. Even King Edward VIII’s abdication of the throne in order to marry the woman he loved sounds like it came straight out of a romance novel. Royal weddings are more than just a celebration—the monarch is a cultural powerhouse that accidentally created a for-profit industry. And since the next in line for the crown doesn’t get married everyday, each one is a world event.

The wedding industry is barely a century old, but its main contributor, setting in motion our consumerist traditions, married in 1840. Queen Victoria was the model bride and the celebrity ‘du jour’ of the time. Her influence on the public was immense. And if anyone should thank Queen Victoria for her contributions to wedding culture, it’s Vera Wang and David’s Bridal.

Before Victoria’s nuptials, brides were practical and simply wore their best, most versatile dress. Queen Victoria, however, wore a new, pristine white dress. White did not just represent purity—it symbolized wealth. Women then only owned a few dresses, and in an era sans dry cleaning, white was not a practical color. Overnight, white became en vogue (but stubborn practical brides dyed their wedding dresses). We can also thank her for popularizing lace, silk, satin and the obscenely sized wedding cake (hers was said to be three yards in circumference). Victoria’s influence was nearly 200 years ago, and we’ve never looked back.

With the birth of the industrial revolution and our beloved department stores, traditions suddenly became commercialized, prepackaged, machine made trinkets. The moment engaged couples said goodbye to homemade weddings, they started an industry that is now estimated to be around $70-$86 billion dollars. While capitalist America took this opportunity and ran with it, England still leads the way in terms of influence.

The advent of photography was solidified as a wedding-must-have by Victoria, and enjoyed by King Edward VII (married Mar. 10, 1863) and then King George V (married Jul. 6, 1893). Photography made the exclusive royal wedding accessible to the masses through print media, but it was the invention of television that made England’s 20^th century marriages accessible to even more of the world. (Watch King George VI and Queen Elizabeth’s wedding, Apr. 26, 1923 and Queen Elizabeth II and Prince Philip’s wedding, Nov. 20, 1947). Few other weddings were important enough to be broadcasted, which only increased a royal wedding’s significance and influence.

Queen Victoria’s bridal influence reigned, barely changing for the next 141 years. A large explanation for this is the frequent years of civil conflict, world wars and strained economies in Western societies. In such times, tradition helps people maintain a sense of identity, and downtrodden families cling to wedding traditions, which symbolize hope for the future. It wasn’t until 1981, when Lady Diana agreed to marry Prince Charles but refused to declare, “I will obey” in her vows that the English started to set some new trends.

On July 29, 1981, the English were ready to throw the “wedding of the century” to remind the world that they are the wedding Joneses to the tune of £4 million. 750 million viewers around the world vicariously watched the nuptials of the ill-fated couple, Charles and Diana. She embodied a real life Cinderella (minus