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You’re a woman. You’ve probably read, what, 8,702 relationship books
about how to make men crazy with lust and glue them to you until death
do you part. So it may come as a shock to you to learn that the real
answer to making a man want you bad is no farther than your closet. Providing of course you have something red in there.
Yup, just when you thought it was shiny things men liked, The Today Show
goes and shakes up the world of order of lust and sexiness by
announcing it’s all about red. According to US researchers, college men
rated a woman shown in photographs as more sexually attractive if she
was wearing red clothing or if she was shown in an image framed by a
red border rather than some other color.
Said researchers, from the University of Fashion and Lust (I kid,
they’re from the University of Rochester in Rochester, NY), think this
odd phenomenon may have something to do with the fact that red,
culturally speaking, is the color of romance. Guys see red and
everything blurs into one big Valentine heart, I guess.
Or, maybe the red-lust association has to do with evolutionary
biology. Apparently certain male primates go crazy for female baboons
and chimpanzees when a certain part of their body sports red (and we’re
not talking red nail polish) signaling they’re near ovulation.
Here’s another fascinating tidbit perhaps not so based in a
biological imperative. It seems that men are willing to spend more
money on a date if – yes, you guessed it – she’s dressed in red. All I
can say is, goodbye little black dress.
Sadly, men did not rate women in red as being more intelligent,
likeable or kind, just more attractive. So you probably don’t want to
wear red to a job interview. No hint, however, at what color will make
us appear smarter. Guess we’ll have to just rely on our ol' gray matter
for that. How boring.
