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Welcome back to the How to Get Published series.
Let's say that you didn't get an agent, that you've been banging your head for a year or several years or several projects and you still don't have an agent. There are other paths to publication.
Self-publishing is open to everyone. You pay a fee, and they put your manuscript in book form. Prices range from a couple hundred to several thousand. Self-publishing utilizes a system called POD or Print-on-Demand and it’s similar to Cafepress. They do not waste materials until someone wants the book; meaning, the reason you can usually only get self-published books online rather than in a bookstore is that they don’t exist until someone makes a purchase and then they are printed within the day and mailed out.
The writer pays an upfront fee (Booksurge, Amazon’s program, asks for anywhere from $800–$6000 depending on what you need done–and I’m sure there are places that do it for much less, but you also sometimes have lower quality with the lower fee), and then receive back a portion of the book sale–sometimes up to 35%. So … just to explain the math to see if this option is right for you, if a book costs $15, you should receive back $5.25 per book sold. You’ll need to sell a little over 150 copies of the book to break even and after that, you’ll turn a profit. (That is, if you go the cheapest route on Booksurge. You'll need to sell well over 1,ooo books if you choose a more expensive option.)
Advantages are clear--it is entirely within your control. All you need to do is write the book. And frankly, if you’re not up to enduring a lot of rejection (because even JK Rowling endured rejection), self-publishing is the way to go. It is a sure thing. You also have control from start to finish, deciding what goes in the book as well as the look. Though you have to front the money for the process, if you have a thousand dollars to invest, you can easily turn a profit if you have a decent platform. And for most writers, turning a profit is not the reason they wrote the book: it’s to get the information into the hands of people who need it or would enjoy it. Therefore, self-publishing is the perfect way to make sure that information or a story doesn’t linger unpublished on a Microsoft Word doc on your computer. It is the only way within your control to make sure that it gets sent out into the world.
One other advantage is that some PODs then get picked up by a publisher, though this is uncommon and not something that can be controlled. This scenario is the needle in the haystack and I can only think of one book like this off the top of my head, but the point is that self-publishing does not need to be the end-point. It can also be the starting point to prove the book's worth.
The disadvantages are clear too–since anyone can publish a POD, there is a big range of quality. POD-dy Mouth used to be the place to go to separate the wheat from the chaff, but with that site closing, it’s really up to you to exercise a buyer beware mentality as a reader. Every book you are purchasing from a publishing house (small or large) has been professionally edited as well as vetted if it is a work of non-fiction, with research notes examined and challenged. Publishing a book is VERY different from writing a book, and self-published books miss out on the whole publishing process.
Having been a freelance editor--sometimes called a book doctor--(as most MFA grad students are at some point in their life) and having been on the receiving end of a publishing house edit, I can tell you that it’s two very different processes where one is receiving a collection of notes (book doctor) and one is participating in a collaborative process with (1) some control over using the notes removed but (2) a keen-eye focused on getting the right message across (a traditional editor at a publishing house). Removing the publisher from the publishing process can remove some credibility depending on the reader. There is much, much more to publishing than slapping a cover
