How to Integrate Pinterest into Your Small Business Marketing Strategy
It's not the newest arrival onto the social networking scene, but Pinterest has seen a steep increase in visibility and use over the past few months. Once downplayed as an online playground for stay-at-home moms, food bloggers and artists, Pinterest is now catching the interest of businesses as well. In Seattle, the usual response to the topic of Pinterest is, "I've heard of that, but what is it, exactly? Everyone is talking about it!" If you are a small business owner using social media, chances are you keep yourself informed and are learning new things about social networking all the time. It is a constantly evolving genre and those business owners who keep themselves up-to-date online fare best when the end goal is customer engagement. As Pinterest continues to grow in popularity, you may be wondering how your small business can capitalize on this social trend. Before you blindly join Pinterest(don't be a sheep!), consider how you can integrate this specific tactic into your existing marketing strategy.
Here are a few ideas to help you get started:
- Content Marketing: Take a look at your existing content marketing plan. How you can add more visual interest to your blog or website? For example, can you add more images to your blog posts? Can you convert some of your content into short videos? You can pin videos on Pinterest!
- Blog Plug-Ins: This is one of the easiest ways to integrate Pinterest into your existing marketing strategy. There are several Pinterest plug-ins available currently and more are being added as the site continues to grow and develop. In addition to “Pin This” and “Follow” buttons on your small business blog, you can add plug-ins that allow you to share your most recent pins. It’s a great visual way to motivate visitors to pin your images and also to follow you on Pinterest.
- Social Networking: Pinterest is intimately connected with Facebook and Twitter. In fact, if you don’t have a Facebook or Twitter account you can’t sign up for a Pinterest account. And, you can post any pin onto your Facebook or Twitter profile. You can also add buttons to your Pinterest profile so Pinterest followers can easily find you on Facebook or Twitter.