How to Podcast Like an Expert


These Internet streets tend to get jammed and flooded with millions of ambitious content creators who are vying for attention. Some content creators seek the attention of brands, while others are looking to attract potential customers. With ADD on the rise and an estimated 200 million blogs in the blogosphere, building your personal brand can seem futile and intimidating. So what’s an upwardly mobile woman who is on a quest to build her empire to do?

How to Podcast Like an Expert

One word. Podcast.

In comparison to the 200 million blogs in existence, there are only about 200,000 active podcasts. I would LOVE to say that this disparity means that having a podcast improves your chances of getting noticed online by 1000 %, BUT I’m not in the business of selling lollipops and ‘pipe dreams.’ However, I can say with certainty that having a podcast show increases your chances of standing out and getting noticed as an expert in your niche.

How to Podcast Like an Expert

1. Identify Your Brand Message

Your brand message is the foundation from which all of your content should flow. What does your brand stand for? What is it that you want to teach the world?

It’s important to have a deep understanding for your brand’s message before you start recording your podcast episodes. More so, identify how your podcast episodes can correspond to your blog posts, videos, as well as any programs or services that you offer.

2. Set the Tone for Your Brand

Decide on the type of energy and confidence you want to bring to your audience. Do you want to come across as serious, warm, or snarky? Not only will you convey this tone in your own personality, but in the branding elements of your podcast.

Don’t underestimate the amount of impact that your podcast intro and podcast cover will have on the tone of your show. Make sure your show's tone compliments how you want to be perceived.

3. Have a Good Microphone

In the world of computer programming the term "GIGO" is used often: Garbage In, Garbage Out. There is only so much noise that can be removed in post audio editing.

Therefore, it is very important that you do your best to ensure that you are recording quality audio with limited interruptions (try not to podcast near the window so that you can avoid picking up cars, dogs, and lawnmowers in your audio). Additionally, having a quality microphone will help your show sound professional.

Quality podcast recording equipment doesn’t have to cost a fortune. For example, the ATR2100 and the Blue Yeti are two popular microphone models adored by podcasters that can be purchased within a $100 price point.

4. Have a Call to Action

Experts speak to influence their audience into a desired state of action. Determine what you want to gain from people listening to your podcast.

Do you want listeners to visit your website, sign up for your free eBook, or register for your latest program? Direct your audience to the action that you want them to take when they finish listening to your show.

5. Promote Like Beyoncé

Love her or hate her, Beyoncé is EVERYWHERE you look. So should be your podcast show!

Make sure that you distribute your podcast feed to as many distribution channels as possible. iTunes, Stitcher Radio, Sound Cloud, and now Spotify are all great audio platforms to establish a podcast presence.

Also, promote your podcast with visually appealing graphics that promote your episode’s topic or guest. Remember, social media staples such as Twitter and Facebook are not the only places to promote your podcast. Incorporate innovative podcast promotion techniques with mediums like Instagram, Periscope, Clammr, and Pinterest in order to drive traffic to your show

Last, enjoy the process. The BEST way to podcast like an expert is to be confident, be yourself, and have FUN!

So what you want to pull out your own hair when listening to the sound of your own voice. You are in good company. Many people dread hearing the sound of their own voice.

Grant yourself a healthy dose of grace and patience as you start your new podcast show. You’ll be surprised how much your vocal and interview skills will develop after each episode.

Now go forth, be great, and podcast like an expert!


Brandy Butler

Vision Activator | Message Syndicator

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