How to Sell Your Blog

BlogHer Original Post
Conference: 
Track: 
Skills 3: The Business of You
About You
Name: 
Wendy Piersall

There is a lot of great advice on how to build a successful blog. The problem is that some of the things that make a blog great also make it worth very little to anybody else. Some of the most successful blogs of all time would be absolutely impossible to sell - even to another very talented blogger. If you are interested in selling your own blog someday, in this session we'll discuss plenty of things you can do now to build up the value and make it more attractive to a potential buyer. We'll also share ways to find a buyer, avoid potential conflicts, and negotiating tactics to protect your best interests.

Room of Your Own facilitators Wendy Piersall and Deborah Ng have both built a blog from the ground up and sold it to a larger company for a profit. They also learned a few things about website transactions the hard way. They look forward to sharing their experiences and answering questions for any blogger that wants to build a blog they can sell.