How to Show Your Customers Some Love This Valentine’s Day
By Deborah Sweeney on February 12, 2014
Love is in the air this month! Along with your weekend getaway to Vegas with a new love interest, or a romantic stroll by the beach with a spouse of 20 years, send a little Valentine lovin’ to your customers this year. Valentine’s Day is a time to celebrate all the love we feel in the world, and not just on a romantic level, but professionally too. For entrepreneurs especially, this month is our time to give a little something back to the business we run each and every day.
Here are three ways your business can woo your customers this February 14th (and beyond):
1. Don’t be afraid to use the holiday.
Customers look for promotions at each and every holiday. You’re not being “too commercial” or “too promotional” by having a Valentine’s special. Create a special coupon code good throughout the week of V-Day and even extending into the weekend afterward if sales increase drastically. Promotions help customers get a good deal, and it also helps you get some added exposure and gain new customers. It’s a win-win for everyone!
2. Remind your customer service team that they are the face of your business.
Your customer service team matters because the reviews your business receives are based off of your customers’ interactions with them. Thank everyone for their hard work so far into the year and remind your team that how they treat your customers directly correlates to the success of the business. Customers are willing to drive a little further and pay a little more if it means getting treated exceptionally by customer service representatives.
3. Practice good conversation.
The best gift a customer service employee can give a customer is genuine conversation. No one likes to be talked to like they’re being sold to or conned. Treat your customers like real people, and they’ll be more likely to level with you and be honest about what they’re looking for from your company. Don’t be shy about sharing information about yourself, or asking them real questions, rather than just “How’s your day been?” All it takes to create a lasting customer is to create a personal connection.
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