How Social Media Can Help You Get Your Mojo Back

Written By Dr. Lissa Rankin

One year ago, I had no clue how to use social media. Sure, I had 100 friends on Facebook and had vaguely heard of Twitter, but it all sounded like a total time sink.  Boy, was I wrong.

What I didn’t know then was that social media would not only help me get my mojo back, it would land me a publishing deal that found four houses fighting over my book, in addition to introducing me to my tribe, the people who get me and are committed to helping me achieve my dreams.

But first, let’s rewind.

It all started three years ago, after I quit my job as a full time OB/GYN to follow my passion to write a book. After a year of writing, I was fortunate to find a fabulous literary agent (who I lovingly call Monkey Barbara), who shopped my memoir to every possible publisher- to no avail.  Over tears and a few glasses of Pinot Noir, Monkey Barbara and I decided to shelve the book. I had surrendered the need to see this book in print, but I wasn’t ready to bail on following my dreams of being a published author.  Monkey Barbara said, “Girlfriend, you gotta write a blog to show the publishers that 100,000 people care what you have to say.” My first reaction was, “Say what? I’m already a doctor, artist, mother, and wanna-be writer. Now I have to be a blogger too?” She held my hand and nodded.

And so, good little girl scout that I am, I complied. They say, “If you build it, they will come.” But was it really true? I wasn’t sure, and I wasn’t taking any chances. So I hired a social media coach, who spent a month instructing me about Twitter and Facebook.

Law of attraction

What I discovered is that social media is the law of attraction in action.  Within 3 months, my readers appeared. OwningPink.com quickly took on a life of its own and grew bigger than me. The community rallied together to help themselves and each other reclaim their mojo (aka MOre JOy) – by telling the whole truth in a nurturing, loving community.  As a natural next step, I launched a forum on Ning.com so the community could spread the love, upload photos, pimp out their profile, and connect more intimately. Within 6 months, @lissarankin had over 30,000 Twitter followers and Forbes named me among the 20 Inspiring Women to Follow on Twitter.

Lo and behold, within months after launching my blog and venturing out into the world of social media, an editor who had read my unpublished memoir called me to pitch a book idea.   and now, a year after Monkey Barbara and I tearfully toasted goodbye to my memoir, my book What’s Up Down There? Questions You’d Only Ask Your Gynecologist If She Was Your Best Friend [St. Martin’s Press, Sept. 2010]), is poised to explode. And how did I meet Dr. Christiane Northrup, who wrote the foreword to my book? You guessed it. Twitter.

So how can you leverage social media to get your mojo back and launch your writing into the world? Some tips:

  • Follow. Follow everyone who follows you on Twitter. You never know who you might meet. Seek out “tweeps” whose interests overlaps with yours and follow them.
  • Engage. Play nice in the sandbox and be ALL YOU, ALL THE TIME. Nobody wants to follow someone who posts nothing but shameless self-promotion. Love on your tweeps and Facebook friends and they’re likely to do the same. When someone makes a Facebook comment or sends you a message on Twitter, give them a virtual ((((((Hug))))).
  • Be Authentic. Don’t try to sell yourself, use buzzwords, or say what you think people want to hear. It’s amazing how clearly insincerity comes across on the internet. Be true to your mission, your integrity, and yourself.
  • Support and promote your friends and fans. If someone writes something cool on their blog, link to it and talk it up on social media. Re-tweet (RT) posts that inspire you on Twitter.
  • Meet in person. Tweet-ups (meetings of local tweeps), exchanging emails privately, and phone calls are great ways to strengthen the connections you’ve made on social media. I have formed intimate friendships and strong professional partnerships with many people I met through social media circles. And it just keeps getting better.

What about you? How has social media changed your business, your world, your life? I know that without it I wouldn’t be so joyously sure of the fact that these words are being read by the most exquisite souls on the planet.

Dr. Lissa Rankin is an OB/GYN physician, an author, a nationally-represented professional artist, and the founder of Owning Pink, an online community committed to building authentic community and empowering women to get- and keep- their "mojo". Owning Pink is all about owning all the facets of what makes you whole- your health, your sexuality, your spirituality, your creativity, your career, your relationships, the planet, and YOU. Dr. Rankin is currently redefining women’s health at the Owning Pink Center, her practice in Mill Valley, California. She is the author of the forthcoming What's Up Down There? Questions You'd Only Ask Your Gynecologist If She Was Your Best Friend (St. Martin's Press, September 2010).

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