I Am Not A Brand

BlogHer Original Post
Interest and Identity
About You
Michelle Hammons

Brand recognition, networking, SEO, influence, relationship management, brand voice, sponsors, media kit, brand strategy, blah, blah ... BLAH.

Remember when we used to blog for the relationships with our readers, not for the relationships with companies that will give us money in exchange for pimping their wares? Where once it was taboo to admit you were in it for the money, now it's the bloggers who scream I AM NOT A BRAND who are often considered the red-headed stepchildren of the community.

This session will explore the role of the bloggers who are storytellers more so than brands. We'll ask if there is room for them in the blogosphere, if they are wasting their time, and what they can do to stay true to their blogging purposes when they aren't really in it for the money. We'll also discuss the delicate balancing act that comes from blogging for the love of blogging, while maybe making a few pennies doing it.