I Liked Him Better When I Didn't Know So Much - Steve Jobs

The public story of Steve Job is inspirational. I would be the first to say I was impressed with his ability to start a dream from his parents’ garage and turn it into a remarkable business that will out live him.

My first marketing class in college (1987) I learned about Steve Jobs in my textbook. My first personal computer as a student teacher was a MacIntosh.  I’ve had an iphone since the first one came out.  I wanted a piece of his imagination and creativity.  What I respected so much is he was a street smart learner in life having dropped out of the traditional college path and instead made his own educational experience. He fit the little rebel loving in me.

After Steve Job passed on October 4, 2011 I knew I would read his authorized biography by Walter Isaacson when it came out October 23, 2011 because I wanted to know more about this remarkable man. I had heard Steve Job was incredibly private his whole life. Then I heard he wanted Walter to write his memoir so that his kids would understand what he had done when he wasn’t home often. That made me a little nervous as I knew he had three kids. Was he one of those workaholics who sacrificed everything for a dollar or was he driven by ego?

The truth is I wish I hadn’t read his biography. He was not the kind of person I would admire, knowing the whole story. The sentence “He was the cruelest Zen person I ever met” is the saddest oxymoron I’ve ever heard. His daughters were harmed the most.  I would never have worked for him knowing the way he treated employees.  But what blew my mind the most is that so many people drank the Steve Jobs Kool-Aid and put up with his treatment.

Every person gets to decide what is worth their life. For Steve Jobs business the way he did it was worth his lifetime. For me, I’m not willing to spend my life that way. The people, particularly my family, matter most to me. It's how Steve Jobs choose to spend his life. We all get to choose every day of our lives.

As for Walter Isaacson’s writing of Steve Jobs’ biography, I hate to say I found it cumbersome, drawn out and repetitive for almost 600 pages.  It was in-depth to the point of menusia.

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