I Love Boobies!

 When we noticed the 5th grade boys at our sons’ elementary school sporting “I Love Boobies!” bracelets, our reaction was less than favorable. In fact, we thought, “How inappropriate!” Two days later I was driving my 10-year old to buy one in every color. You see, the purpose of the “I Love Boobies!” campaign is to “help eradicate breast cancer by exposing young people to methods of prevention, early detection and support.” The Keep A Breast Foundation further aims to increase breast cancer awareness among our children so they “make choices and develop habits that will benefit their long-term health and well-being.” We love that they are speaking to our kids about a subject that can be scary and considered hush-hush and recognize that when breast cancer hits a family, everyone is impacted. 100% of the proceeds from the bracelets (50% at some retailers) benefit the Keep A Breast Foundation. As such, “Boobies” is no longer an “inappropriate” word around here… it has given us the opportunity to talk to our own children about prevention, detection and survival and we encourage you to do the same. Say it aloud with us, “I Love Boobies!”


Speaking of, we asked the Butterfly contributors to share a personal story about courage, inspiration or triumph in honor of Breast Cancer Awareness Month. We encourage to you read“A Caregiver’s Story” by Lisa Bayer, Butterfly’s Resident Elder care Contributor, who reflects on a memory from over 20-years ago when her best friend’s mom was diagnosed with breast cancer. And, do read Mindy Scheier’s, Butterfly’s Fashion Blogger, tip on shopping Foxy Blunt where 50% of the outrageous greeting card proceeds benefit Breast Cancer this month.


What else is Butterfly doing in honor of Breast Cancer Awareness month? We are officially thanking you, each and every Butterfly member, by giving you a FREE* 8x10 canvas portrait! Simply click through the Free Canvas Print Banner at the top of Butterfly’s home page to order. Butterfly will make a donation to the Triple Negative Breast Cancer Foundation for each order placed… to say thank you once more and to help make a difference in the lives of women like Butterfly member, Jennifer Griffin


Jennifer is back as the National Security Correspondent for FOX News after her year–long battle with the often deadly, Triple Negative Breast Cancer. We hope you had the opportunity to watch her video on Butterfly or to perhaps read her story in People Magazine this past week or to visit her personal blog. We were in awe of her when we visited her home last year, pre-diagnosis, as she shared stories of reporting from the Gaza Strip while sporting a flack jacket to protect her pregnant self and raising her family amongst bombings in Jerusalem. Jennifer is a survivor deep down to her very core and yes, she too “loves boobies!” In fact, she has since “traded up!”


One more shout-out to Claudia Seggel, creator of Claudia’s Cool Hats- cancer chic hats with hair! Let’s all continue to help make a difference and to create awareness this October and in all the months to follow. 



Bradi and Terry 

Co-Founder and Mothers

Work/Life Advocates 


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