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Morra Aarons Mele is the founder of Women Online, a consulting firm for companies, not for profits and political campaigns seeking to mobilize women...
 
 
 
 

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“I pretty much do whatever Oprah tells me to”

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said Tina Fey’s Liz Lemon in 30 Rock, when asked what religion she practices. Seems she’s not alone:

Even before Oprah drew throngs in Iowa, the Des Moines Register poll showed Mr. Obama leading Hillary Clinton among women for the first time (31 to 26 percent) in late November. Now his surge is spreading. In New Hampshire, the Rasmussen poll after Oprah’s visit found that the Clinton lead among women had fallen from 14 to 4 percent in just two weeks. In South Carolina, where some once thought Mr. Obama was not “black enough” to peel away loyal African-American voters from the Clintons, he’s ahead by double digits among blacks in four polls. (A month ago they were even among African-Americans in that state.) Over all, the Obama-Clinton race in all three states has now become too close to call.

I, too, attempt to channel Oprah when I'm in doubt. I read her magazine, although I never watch the show. Her power feels magnanimous, as if she is willing to share her secrets, and bring me into her world. She has the power to sway minds, but clearly the Obama campaign feels comfortable sharing influence with Oprah. And if you're in the mood to talk about power, politics, and people-powered politics, join friend of BlogHer Zephyr Teachout online now at TalkingPointsMemo.com.

In her post, Zephyr makes a point on campaigns use of what she calls "decentralizing tasks" (Internet political tactics, like email fundraising, Facebook, blog outreach). She notes the difference between these tasks and real decentralization of power. This notion has a lot to do with the current debate (which Lisa Stone discusses here) on how candidates are or are not actually reaching out to online communities. Are they really considering online activists as real aspects of their electorate, to be dealt with in a real way, or are they just paying lip service? If they really engage online, are they going to lose too much power? This has been a question since 2004, and Zephyr and her team of former Howard Dean staffers know it well

Zephyr just wrote a new book about her work on the Howard Dean campaign, and on TPM she writes,

Tom Streeter and I argue in the final chapter of Mousepads, Shoe Leather and Hope that decentralized power is different than decentralized tasks. The internet enables both, but the former increases democracy, whereas the latter increases heirarchical control. The Dean campaign decentralized power; many campaigns have borrowed the tools and innovations from that cycle, but primarily for decentralizing tasks.

Power is decentralized when participants have a meaningful chance to change the structure—what Jonathan Zittrain calls ”generativity.” Power is not decentralized every time a person participates. A supporter can make phone calls, door knock, forward emails, but not be encouraged to strategize on her own; she has little more power than a person sending in a video entry to a Cheerios contest for a new ad campaign. I regularly participate in the newspaper industry by reading papers, but that doesn't give me power to change the structure.

Why should we care? Distributed power leads to distributed responsibility, which is good for a healthy polity.

Agree? Disagree? Feel like we're a little far from being a healthy polity? Weigh in.

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Morra Aarons Mele 5 pts

She transcends celebrity. I honestly think she reaches major spiritual leader status for many. I have no statistics on this though. Anyone?

Denise 9 pts moderator

I do support Oprah's right to support any candidate she believes in, for whatever reasons she chooses. I just don't like that so many Americans, particularly American women seem to be sheep happy to do whatever Oprah says. I've hated it terms of her book club and hate it even more in terms of a Presidential election.

Think people!

You hated the idea of reading 100 Years of Solitude in High School, it's not any darn better now just because Oprah says it is.

~Denise
BlogHer Community Manager

Flamingo House Happenings ( http://www.flamingohouse.net )

Nordette Adams 6 pts

I laughed out loud when I saw the title and your byline. I admire Oprah, but I don't know that I'd choose a candidate based on her thumbs up. Furthermore, haven't there been studies suggesting individual/celebrity endorsements have little influence on for whom people vote? Or are people afraid her endorsement may carry weight just because it's Oprah? If Oprah's holding the a power of the vote card, then it may be the first time in American history that a woman has held that much power.

They've been hashing and rehashing the Oprah effect at HuffPo, where they also have a post/story saying that some Oprah fans are angry about her endorsement ( http://www.huffingtonpost.com/2007/12/13/some-fans... ). For some reason, some people choose to think she only supported Obama because he's African-American, yet others point out she hasn't supported other black candidates who've run. Still, others insist she's racist for her support. I think the main thing in favor of the Oprah-Obama endorsement is that she's known him through Chicago politics for a long time.

Whether Obama gets the nom or not, I think it's a good sign for the nation that a black candidate is being seen as a serious contender.

I wrote about Oprah's Iowa visit in relation to Hillary bringing Chelsea and her mom ( http://www.blogher.com/hillary-clinton-draws-out-b... ). HRC definitely wanted to grab women's attention. Don't know if anybody read that or cared. :-).

Increasingly I get the impression that people believe Oprah shouldn't have the right to state her opinions because she has "so much power." I find this thinking ridiculous. Reminds of when the beef people that sued her ( http://www.cnn.com/US/9802/26/oprah.verdict/ ). I suppose if you're wealthy and powerful there will always be people who despise you for it. It just bothers me that some people seem to be more offended because she's an Africa-American woman with wealth and power.

Haven't had time to read Lisa's piece and give it the deep thought it deserves, but I plan to. I may be burning out on politics for a moment because a recent task in my new job required me to listen to hours of speeches, questions, and answers from the Dem candidates. Gotta tell ya. I think they're all pretty much saying the same thing and all I'm left feeling is any one of them would be better than Bush. Edwards comes off as being very sincere and passionate about helping the poor and addressing injustice, but he also seems too gentle/soft at times in demeanor and body language. Could be a good thing that says something about inner Edwards, but since people interpret body language as much as they do words, I wonder how they interpret his gentility. Hillary's smooth and strong in her speeches. Obama's polished and thinks like a lawyer. What to do, what to do? The Obama experience issue feels not as important to me as some people make it out to be. Who has the experience for this mess we're in now? Whoever goes in will age 50 years in four and be blamed for crises created before she/he took office.

Nordette Adams ( http://www.blogher.com/blog/nordette ) is a Contributing Editor with BlogHer.org.

heivilinj 5 pts

People are encouraged not to think for themselves then I believe Bad Things(tm) may result.

Haven't we had 7 years of that so far? Is that enough?

Jim Heivilin

Denise 9 pts moderator

I really hate it that so many people "pretty much do whatever Oprah tells them to do". I don't think her power feels magnanimous at all. It feels dangerous to me.

But I did laugh out loud at number 5 on this Polichicks ( http://www.polichicksonline.com/2007/12/so-the-big... ) list.

5. And maybe Oprah can convince people to vote for Obama afterall. She did get millions of us to believe that our most hated books from high school English class are actually pleasure reading. And she also convinced us that, while we wouldn't read that mess for free back in school, we should pay to read those books now. We bought her story and the books too.

Well I didn't buy her story or her book recommendations. And I'm not buying her reasons for supporting Obama, either.

~Denise
BlogHer Community Manager

Flamingo House Happenings ( http://www.flamingohouse.net )