Important Blogging Terms

When I started my first blog, the Internet was a different world—because back in the early 2000s, when you told someone you were blogging, it wasn’t without a little embarrassment. Yet today, blogs have exploded from the quiet realm of online diaries into the powerful force of respected websites. Starbucks blogs (and blogs), actresses like Zooey Deschanel blog, The White House blogs. Perhaps that’s why, for so many small businesses, blogging is becoming a standard part of their marketing strategies.

Blogging Terms

If you’re a company who’s new to the world of corporate blogging but ready to get started, there are some basics you’ll need to know.

Here’s a rundown of typical blogging terminology you can’t do without!

Very Basic Blog Terms

  • Blog (n.): Shortened form of Web log (i.e., a website with regularly logged entries and updates).
  • Blog (v.): To write posts and regularly maintain a blog.
  • Blogger: Someone who blogs. Also, the name of a free blogging software hosted by Google.
  • Blogosphere: The world or community of blogging.
  • Blogroll: A list of links to blogs posted on a website.

Key Blog Parts and Components

  • Comment: Posted response or addendum to a blog entry, either by a reader or the author.
  • Cascading Style Sheets (CSS): The computer language used to describe the look and formatting of webpages. Used alongside HTML.
  • Draft: A saved but unpublished blog post.
  • Dynamic Page: A page that is freshly generated each time a server requests it, meaning it may change depending on variables. Most pages on a blog are dynamic.
  • Hypertext Markup Language (HTML): The computer language that makes up websites, involving font, colors, graphics, hyperlinks, etc.
  • Meta Title: The title of an individual webpage for search engines. Usually involves keywords that describe and title the content. Used in SEO.
  • Navigation: Part of your blog, usually located at the top of the page, that uses links to help visitors navigate through content.
  • Page: Unlike time-oriented blog posts, pages are more static content sources on your site, which don’t rotate to lower prominence over time. An example of a typical page might be your “about” page.
  • Permalink: The direct URL of a particular blog post or page, rather than a list of posts by category or the entire website.
  • Ping: An automatic signal sent to search engines and directories to let them know your blog has fresh content. 
  • Platform: The software used to run your blog. Popular options include Wordpress, Blogger/Blogspot, Moveable Type.
  • Plugin: Can be added to a blog to enhance functionalities or capabilities. Usually uploaded to a blog, where it can be turned on or enabled.
  • Post: An individual blog entry. Also, (as a verb) to create and post an individual entry on a blog.
  • Sidebar: A component of many blog designs that allows separate content to appear in a narrow, vertical column alongside the main posts. Sometimes called a menu.
  • Slug: Your name for a post, whether or not that’s seen by readers. Usually part of the permalink of a post. Sometimes automatically created by blogging software.
  • Static Page: An unchanging page on your blog (such as the about page, for example)
  • Spam, Comments: A comment posted on a blog that is unrelated to the post, promotes some product or service for personal gain and/or is designed to generate a link back to a certain site.
  • Tags: Keywords assigned to individual blog posts to help categorize or organize them.
  • Theme: The template of your blog’s design. Most blogging platforms provide free themes, which can be customized by yourself or a professional.
  • Trackback: A notification from one blog to another that it’s been mentioned. Sometimes called a pingback.

Blog Activities

  • Comment Moderation: The act of monitoring blog comments and keeping out those that are objectionable, unwanted or spam.
  • Guest Blog: To create a post on someone else’s blog. Also, (as a noun) the post created by a user as a guest on someone else’s blog.
  • Search Engine Optimization (SEO): How your blog ranks when someone types in related terms into a search engine. As a marketing strategy, it is the process of getting free, organic traffic to your blog through higher rankings in search engines.
  • Subscribe: An option on most blogs, allowing readers to be updated whenever new posts are published. Fetches the RSS feed of a website on a regular basis into a reader.

Feeds/Blog Subscriptions

  • Aggregator: Tool used to collect information from blog feeds. Also known as “reader” or “ticker.”
  • Feed: A XML file or RSS feed that is essentially the stripped-down version of your blog content, putting all the most recent posts together, minus formatting. Allows for easy download and display in a software reader or syndication website for reader subscriptions.
  • RSS: Feed format in XML language. Short for “real simple syndication.”
  • RSS Feed: An RSS file containing a summary of your most recent blog posts.
  • Reader: Program for reading blogs that downloads RSS feeds into an easy-to-read format. A place to keep track of blogs you subscribe to.

Blog Analytics and Statistics

  • Bounce Rate: Percentage of visitors leaving your blog immediately after arriving.
  • Page Views: Number of times a page has been brought up on a browser.
  • Referrers: Specific pages of websites sending traffic to your blog. Could be search engines, other blogs, blogrolls, blog comments, etc.
  • Returning Visitor: A user who returns to your site after visiting previously.
  • ROI: Return on investment of your blogging efforts.
  • Unique Visitor: Each distinct user who visits your site. Measured by giving a unique cookie to a user the first time he or she comes to your blog and using that to identify them at every future visit.
 is a writer for Straight North, a Chicago marketing company with a team of Chicago Web designers, copywriters and social media experts who specialize in Web design Chicago.

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