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When it comes to publishing websites or running blogs, women seem to be just as active as men. Maybe we're even more active, since women are born communicators. With the innovations now available to us as online publishers, we have immense freedom to get our ideas out on the Web in a variety of forms. And more and more women of all ages are taking advantage of these fabulous tools. Never before in our history have so many women had the ability to get their ideas out to a huge audience - often without paying a dime, if they're using a free blogging service.
But in the geeky, technical, and too often insular world of Internet marketing, women are a bit more rare.
I think this is because many women don't relate to the words "Internet marketing." The phrase sounds abstract or overly technical, not part of their immediate world. Let's face it. It doesn't sound very fun!
But ask the average woman if she's ever emptied her garage of junk and sold some of it on eBay or through a classifieds advertising site like Craigslist, and she'll probably say yes. Lava lamps, anyone?
And that's Internet marketing.
Ask most women if they publish a blog and have some Adsense or other contextual ads running on it, bringing them in a few bucks a month, and many will say yes.
That's Internet marketing.
Ask if they've ever recommended a book when emailing a friend, and most women will say yes. But many of them might not realize that if that product is being sold through a popular online company like Amazon, they could sign up and become what's called an "affiliate" for Amazon and generate a simple html link to their favorite book. Then, the next time they email a friend with a book recommendation, they can paste that same affiliate link in their email. And if their friend purchases through that link, they'll make a few cents from it. If the friend forwards the email to other friends and more people purchase through it, they'll earn a few more cents.
Affiliate marketing is another form of Internet marketing.
Internet marketing is basically anything you do online that generates income. And the methods and types of income generation that are available now are rapidly expanding into a vast universe of opportunities, making it easier than ever for women to start earning real money online.
Now, the examples I use above aren't generally big profit makers. Unless you work with a wholesaler and carry inventory you're probably not going to be selling stuff consistently on eBay. It might just be something you do once in a while when you want to get rid of some odds and ends.
And due to changes Google has made to its Adsense program - as well as problems with the economy and the fact that fewer advertisers are making use of this program - using Adsense on your blog might just earn you enough money to splurge on a venti mocha at Starbucks. Unless you study Adsense carefully and learn how to build sites in certain expensive niches where advertisers are still paying lots of money, you might not see much profit from running Adsense ads on your site. So relying upon Adsense for your online income isn't necessarily a stable thing.
But affiliate marketing - now, there's a super profitable thing to learn. Programs like Amazon only pay their affiliates 4% to 6% commissions on sales, which means you'll hardly earn anything with them if you're just recommending books or DVD's to friends. However, you can buy just about anything on Amazon these days. If you start putting up links to expensive items like digital cameras or camcorders on your site, suddenly you're looking at commissions in the range of $20 per sale.
Not bad.
And the world of affiliate marketing is huge. So many companies now have a strong online presence and are eager to sign up affiliates who run their own websites or blogs that you can find a program selling just about anything. Whatever the theme is for your site or blog, you can definitely find a lucrative affiliate program to promote on your site. Whether you just run a few ads in the sidebar of your site or decide to devote an entire site to reviewing various affiliate products, there's huge money being made every day in the world of affiliate marketing.
A lot of men I speak to - especially the technically savvy young men - already know about
