Interview with Joe Cross, filmmaker and juicer extraordinaire
This week I interviewed Australian businessman and filmmaker, Joe Cross. In 2010, Joe released a documentary Fat, Sick and Nearly Dead, which recorded his epic 60-day juice fast. During his fast, he traveled across the US interviewing and inspiring overweight Americans. I stumbled across Joe's film whilst Googling 'juice fast' earlier this year when my clothes were getting a bit tight. I must admit I wasn't expecting to be inspired by this documentary. In fact, given Joe's CV (disgustingly successful Australian stockbroker and entrepreneur) I wasn't expecting to like him very much.
The UK is grappling with an obesity problem similar to what we’ve seen in the US and Australia, and that problem has certainly created a lucrative diet industry. Some of those diets are very effective and I think that’s great. For me, what worked and what I documented in Fat, Sick & Nearly Dead was juicing – I reckon that if you can just supercharge your body with the incredible nutrients in fruits and vegetables, it can regain its balance. I lost weight and got off the medications I’d been taking for a chronic illness, and I haven’t looked back since. What’s more, the more than 5 million people who have seen the film in the US and Australia have started juicing too and we hear amazing success stories of lives transformed every day at rebootwithjoe.com. We’ve created a movement of people who want to feel really well and vital, and it’s amazing. We’ll be bringing the movie to the UK in May, and I’m excited to see its impact.
There’s certainly short-term happiness that can be gained from overeating – if there wasn’t something fun about it, people all over the world wouldn’t be doing it! And some of it relates to our biology, which evolved over millions of years to encourage us to eat and put on weight since food wasn’t always available. But I don’t know very many people who are obese or grappling with some of the illnesses like diabetes, heart disease and autoimmune disorders who would say they are happy to feel unwell.
At http://www.rebootwithjoe.com, we talk about the first three days as being the hardest, and that’s true for almost everyone. I was no exception! I think of myself as a pretty tough bloke, but let me tell you that I spent most of the first few days curled up in my bed. But after that, it got much, much easier and by the end of the first week, I was starting to feel so well that the temptation to revert back to my old ways was gone.