Isabel Kallman is the founder and chief at Alpha Mom, an online parenting website. Isabel and Alpha Mom have been featured by leading national media such as USA Today, The Today Show, and Good Morning America. Forbes anointed Alpha Mom one of the Top 10 Mommy Hood Gurus and Parents Magazine named Isabel one of the ten "Power Moms." Before launching Alpha Mom, Isabel spent a decade at a leading Wall Street firm working in international investment banking and equities. Isabel lives in New York City with her husband and eleven-year-old son.