CEO of Trendera
As the founder and CEO of TRENDERA, Jane Buckingham is the leading expert on Generations X, Y, and V. Having studied these generations for over 20 years, she is able to help companies and individuals gain insights into these often inscrutable groups. Her services to clients combine sophisticated research tools with trend knowledge, helping companies to understand how consumers feel and to anticipate what trends will impact their businesses. Trendera produces the trend forecasting report “THE TRENDERA FILES” and works with clients including Facebook, Paramount, Fox, Target, L’Oreal, and many others.
At age 17 Buckingham wrote the book Teens Speak Out about her own generation, starting her quest to better understand and explain how young people feel.
Buckingham pioneered the trend forecasting field by creating the marketing and consulting firm Youth Intelligence, which she sold to Creative Artists Agency in 2003. She created and published The Cassandra Report as well as the daily trend newsletter, TrendCentral, which she also sold to CAA. Buckingham is the author of the bestselling The Modern Girl’s Guide book series and was host of the television series “The Modern Girl’s Guide to Life” on the Style network for four years.
In her commitment to public service work, Jane serves on the Board of Directors for non-profit organizations including The Rape Treatment Center (RTC), RTC’s Stuart House, as well as Women in Film.
Buckingham has been the subject of in-depth profiles in The Los Angeles Times and The Boston Globe, as well as on “60 Minutes,” and “Good Morning America.” Other television appearances include “The Today Show,” “The Oprah Winfrey Show,” and “The View.” Elle Magazine voted Buckingham one of the Most Powerful women in Hollywood.
Jane Buckingham graduated from Duke University majoring in English.
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