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A “Heartfeldt” THANK YOU to everyone who read and commented on my virgin column. Your lively responses, challenges, and questions affirm that leadership issues are high on the agenda.
Hands down the hottest topic in questions this past two weeks was mentoring. Such as:
What’s the relationship between mentoring and fostering leadership capacity in women? Mentoring compared to sponsorship? How do you get a mentor and cultivate a mutually beneficial relationship? How to lead, mentor, and retain high performing employees? How to get a mentor or be a mentor when you’re a consultant or an entrepreneurial business of one?
Great questions all, threading into two major categories around which there are many stories and studies to share:
- Finding, choosing, and effectively using a mentor/sponsor
- Being a mentor/sponsor
Sponsors and mentors: Both Needed
The recent study from Catalyst, an organization that for forty years has researched and recommended ways to bring women to parity in the workplace and on corporate boards of directors, generated buzz by distinguishing between mentors and sponsors. A mentor gives advice and support—very important assets to anyone seeking to rise or accomplish things in the world. We all need mentors, and we all should be mentors.

But according to Catalyst, if women want to break through the remaining thick walls, sticky floors, or glass ceilings—however you choose to characterize what keeps women stuck at 18% of top leadership positions across all sectors--we have to kick it up a notch.
Female employees who work hard and play by the rules are often overlooked when it comes to plum assignments and big promotions…Effective sponsorship is critical to accelerating a woman’s career—from getting her noticed by senior-level executives to being considered for her company’s top jobs.
A sponsor does just that, proactively giving you a leg up, a referral, a strategic vision for the long haul of the career trajectory.
Do you have both? Do you do both?
Finding, choosing, effectively using mentors and sponsors
Entrepreneur Andrea March, cofounder of the Women’s Leadership Exchange (a great resource) advises: “I’d Google and e-mail someone else who has done the same kind of business, say I’m just starting out in the business and I want to ask what were the challenges. I would network and join organizations, go to women’s blogs, and ask did you do a business plan, how did you finance? Communicate your struggle and do not be embarrassed about it--but there’s one thing I’d never lose sight of:
If you are passionate about starting your business, don’t ask anyone if they think you can. Ask how you would go about doing it. Not whether you should do it.
Brooke Axtell is a musician, an award-winning writer and founder of SHE: Survivor Healing and Empowerment whose example illustrates how mentoring and sponsoring relationships can evolve from informal to formal and back again. She found executive coach Debra Condren’s book Ambition is Not a Dirty Word and says it caused her to experience a powerful shift in her perspective on ambition.
“I saw how I rejected even the word 'ambitious' because of gender socialization and all the negative associations, particularly equating ambition with selfishness and the exploitation of others. I sent Debra a note to thank her for her book.” Brooke said.
Then Debra discovered she loved one of Brooke’s songs and asked to use it for her audiobook. Brooke gave Debra use of the song and Debra gave Brooke several coaching sessions in exchange.
Brooke says: “We are still in contact and Debra continues to support my work. She sent me a book, a DVD and helpful referrals to support my personal and professional growth. I deeply value our connection.”
On her blog, Debra outlines a terrific a step-by step guide for forming your own informal Board of Directors. “No one can expect to reach their goals in isolation,” asserts Debra
The joy of finding and being a mentor or sponsor is evident from these stories, and even more joyful is that both roles can be practiced simultaneously. It’s also important to remember that mentorship isn’t necessarily forever. Nor is it even necessarily long term. You can have many mentors over the course of your life, and you have the opportunity to mentor others, plural, over time and as benefits each of you.
Being a Mentor or Sponsor
A companion tool to the Catalyst report, Sponsoring Women to Success, offers additional information on how high-performing employees can attract sponsorship, and how senior leaders can become














